Ever read an exciting book then got utterly deceived by its film adaptation?
Most books that are turned into movies rarely quite match our expectations. The movie we played in our minds when reading the words is a tough one to compete with.
We human beings think mostly in images. The words we read create pictures in our minds and trigger emotions in our bodies. The words we write are born from pictures and emotions we try to express.
When we make a search in Google, the unmet need for which we seek a solution to is associated to a mental image and an emotion.
Effective ads trigger images and emotions that match or surpass the ones searchers have just before typing keywords in Google.
So, the first step of writing irresistible ads is discovering the images and emotions behind the keyword. Finding what goes through the searcher’s mind when he or she is sitting in front of the computer typing words in Google.
Your job is to write an ad that creates images and emotions matching or surpassing the ones a searcher has while in front of computer typing keywords in ‘the’ Google.