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People are not clicks, they're humans.
Understanding emotions of a search yields higher returns than understanding the technology of the search.
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This is a good way to make sure intuition based on solid principles is still up to par
~ Dwayne D.
I find this one an awesome wakeup call.
~ Steve C.
I learnt to do this switching the headlines around thing and it has worked well for my ads.
~ Just M
Tenscores is f****** tits. Love you guys! Also, for anyone reading this, join their newsletter.
~ Tanner Nord.
I devoted more than hour reading this, because I consider it a masterstroke.
~ Okekek Moses
I love these!
~ Claire Jarret
The takeaway is the major impact that this one little word had on conversion rates.
~ Anonymous
This is another great example of how hard it is to get in people’s heads.
~ Larissa N.
I like these, Chris. But I wonder if there are more causes that contributed to the 2x CTR.
~ Jesse
Thanks again for the great article, always good to refresh on those concepts.
~ Hyper
Thanks for publishing this, it’s really great.
~Anonymous
Great stuff and very well written, as always!
~ Eric Paquet
Wonderful analysis. If you look at the bigger picture this is the direction Google wants to follow.
~ Francesco A.
That’s right! I have seen the same kind of strategy used to beat competitors with great CTRs.
~ Bibek Shaw
That’s awesome to learn about CPI. I think this goes a long way toward my goals of...
~ Anonymous
This is a good way to make sure intuition based on solid principles is still up to par
~ Dwayne D.
I find this one an awesome wakeup call.
~ Steve C.
I learnt to do this switching the headlines around thing and it has worked well for my ads.
~ Just M