Monthly Archives: June 2020

Does Dynamic Keyword Insertion Improve Ad CTR?Which ad won #4

If you’re unfamiliar with Dynamic Keyword Insertion (DKI), it allows parts of the text ad to change dynamically and be replaced by the exact keywords used in your ad group. More here.

You can see it in the second ad (variation B) anything between the green {Keyword: …. } is dynamically replaced with one of the keywords in the ad group if the keyword matches exactly what a person typed.

With that in mind …

How good is your gut?

Was DKI a good idea in this case? Choose the ad you think got almost triple the CTR (191% increase) …

Posted in Which ad won | Tagged | 8 Comments

A less obvious experiment.Which ad won #3

How good is your gut?

Choose the ad you think got more than double the CTR (118% increase) …

Posted in Which ad won | Tagged | 18 Comments

Give me “your” word.Which ad won #2

How good is your gut?

Choose the ad you think got a 46% increase in CTR …

See if you got it right by clicking
the button below.

Version B was the winner! It won with a 46% higher CTR, from 2.6% to 3.8%, with 98% confidence by the Tenscores ad tool.

Take a look at your own ads and see where you can add the word “your” or its variations: you, yours, for you…

What was your choice? I’m interested to learn why you chose what you chose, put it in the comments below so everyone can learn.

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Keyword in headline vs no keyword in headline.Which ad won #1

How good is your gut?

Choose the ad you think got a 60.26% increase in CTR …

See if you got it right by clicking
the button below.

Version A was the winner! It won with an almost double CTR, from 3.8% to 6.09% (60.26% increase), and was found by Tenscores ad tool.

Best practices say you must add your keyword in the first headline. Best practices are often wrong, and often lead to average results. Look at your own ads and see if you’ve stifled your results following best practices.

Thanks to Rachel and her team for running this ad test, and letting us share the results!

Read her insights below about why this ad worked:

Rachel Underwood
Partner @ UBadvertising.com

It is good to challenge some “best practices” from time to time as consumers approach to ads and search evolve. I think for this particular ad, using the spacer “|”, having the headline easily flow together as if it’s one sentence, and having the description offering an opportunity at helpful information vs. direct product sell approach may be helping to increase its CTR.

Can’t wait to read your insightful comments, feel free to join our conversation below so other people can read too.

Posted in Which ad won | 5 Comments