ETA vs FETA Quiz #110

Apple BergoniaBy Apple Bergonia
This ad test was kindly provided by Devin of Laser Care Eye Center. None of the headlines were pinned in Version A.

This is test is not about cheese, so please stop thinking about cheese.

FETA stands for Fake Expanded Text Ad, and is an attempt to create an ETA from an RSA.

So many acronyms.

Let’s redefine:

  • ETA
    • Stands for Expanded Text Ad.
    • Is created from 3 headlines and 2 descriptions.
    • Allows only one variation.
  • RSA
    • Stands for Responsive Search Ad.
    • Is created from 15 headlines and 4 description.
    • Allows multiple variations.
  • FETA
    • Stands for Fake ETA (a made up word).
    • Is an RSA that pretends to be an ETA, even though it’s not.
    • Is created by only using 3 headline out of 15 and 2 descriptions out of 4.

Now that you know the terms, analyze the above ads again, and guess which ETA was the winner, the fake one or the real one?

That’s not cheese!


Test your gut

Find the ad that has aDOUBLE CTR, 9.1% vs 4.4% of the loser!

The correct answer is revealed after you vote.

Apple Bergonia

About Apple Bergonia

I get it wrong most of the time too! :D
This entry was posted in All, Quizzes and tagged , . Bookmark the permalink.
Quality Score Tool

Optimize your Google Ads with Tenscores.

If you liked this article, you'll love our patform. Tenscores makes your Google Ads more efficient so you can grow your business or your clients' businesses faster. Explore our Quality Score and keyword management tools then give it a spin, it's free to try.

guest

2 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments