Choose the ad you think got a 60.26% increase in CTR …
See if you got it right by clicking the button below.
Version A was the winner!
It won with an almost double CTR, from 3.8% to 6.09% (60.26% increase), and was found by Tenscores ad tool.
Best practices say you must add your keyword in the first headline. Best practices are often wrong, and often lead to average results. Look at your own ads and see if you’ve stifled your results following best practices.
Thanks to Rachel and her team for running this ad test, and letting us share the results!
It is good to challenge some “best practices” from time to time as consumers approach to ads and search evolve. I think for this particular ad, using the spacer “|”, having the headline easily flow together as if it’s one sentence, and having the description offering an opportunity at helpful information vs. direct product sell approach may be helping to increase its CTR.
Can’t wait to read your insightful comments, feel free to join our conversation below so other people can read too.
About Christian N.
Chris is one of the two-man team that founded Tenscores.com, he wrote his first PPC ad in 2007, fell in love and hasn't stopped ever since.
If you liked this article, you'll love our patform. Tenscores makes your Google Ads more efficient so you can grow your business or your clients' businesses faster. Explore our Quality Score and keyword management tools then give it a spin, it's free to try.
By Christian N.
