
How good is your gut?
One of those two ads has an 8.5% CTR and the other is getting half the performance at 3.5%. Find the winner!
One of those two ads has an 8.5% CTR and the other is getting half the performance at 3.5%. Find the winner!
One of those two ads has a 26.7% CTR and the other is at a measly 6%. Find the winner!
Thanks to Steve of Online Impact Group for giving us permission to share this test with you. You can stop the auto-played audio below, but why not just keep jammin’!
Choose the ad you believe has the better performance in your opinion.
Choose the ad you think has a 51% better click-through-rate, from 1.86% to 2.82% with a higher conversion rate.
This test was kindly provided by Joe Labarre.
Choose the ad you think has a slightly better click-through-rate, from 18.2% to 20% with equal conversion rate.
This test was kindly provided by Daniel of KnownHost.
Choose the ad you think has a 177% better click-through-rate of 1.31% over 0.48%.
Choose the ad you think got a DOUBLE CTR from 1.86% to 4.2%. Choose wisely.
This test was kindly provided by Peter of IUBH-International.
Which of these two ads do you think got a 53% increase in click-through-rate?
In case you’re wondering what Poi is, it refers to juggling and circus equipment. You can visit the FireToys website to see what kind of equipment this is, or ask Tim in the comment section, who kindly allowed me to show you this test.
Choose the ad you think got more than double click-through-rate, from 2.16% to 5.04%.
Before you vote, read them carefully. Search on Google for “recruitment software” and see what these ads would be competing against, try to understand why one is twice better than other.
Take at least 3 min to research and understand.
Done?
Then …
Which ad do you got more than double click-through-rate, from 3.5% to 7.4%.
This ad test was kindly provided by Stuart of JobAdder.
Choose the ad you think got a double click-through-rate, from 7.8% to 16.9%.
This ad test was kindly provided by Jean Christophe of A Sunset Chateau.
Choose the ad you think has a 23% Higher CTR, 19.1% for the loser vs 23.5% for the winner.
We all know credentials matter, so which would you say matters more… Choose the ad you think has a 57.6% Higher CTR, from 10.43% to 16.44%.
Thanks to Brett of DPOM for letting me show you these in their full versions.
Can you guess the keyword behind those ads? Use it to put yourself in searchers’ shoes and figure out which ad has a better CTR. Thanks to Kevin of ShipMonk for letting me show them to you. If you have an eCommerce store, as the ad says, you sell it they ship it.
Choose the ad you think has a 70% Higher CTR, 2.91% for the loser vs 4.91% for the winner.
Choose the ad you think has A CONVERSION RATE INCREASE, from 5.83% to 8.88%.
Remember, the text in brackets is dynamic and is not actually displayed in the viewable ad.
Thanks to Danny of Siteshack for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.
Choose the ad you think has more than DOUBLE the CTR, from 1.8% to 4.6% (143.8% increase)…
Thanks to Carl of Edgar Evins Marina for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.
Choose the ad you think got a surprising leap in CTR, 314% higher, from 4.3% to 17.8% …
It’s not hard to guess the keyword that these ads were serving, thanks to John of Sterlitech.com for letting me show the full versions. With that information, would you rather “buy online or “order online”?
Choose the ad you think has 43% higher CTR, from 3.69% to 5.31% …
Important note: This is an ongoing test, the two ads seem to have conversion rate differences, but not enough data to declare a winner. We might bring it back in later episodes of Which Ad Won.
Choose the ad you think got a 78.7% increase in CTR, from 1.97% to 3.5% …
Choose the ad you think got a 44.5% increase in CTR, from 8.73% to 12.62% …
Many thanks to Maria of PC International for letting me use this ad test. Maria is a Tenscores customer, she loves cupcakes and can often be found distributing them in our conversations below.
This is a special one.
Mark allowed me to use the full versions of the ads with no redactions. You can thus pretend to be someone searching for “running of the bulls” and try to understand why one version of these ads is 4 times more appealing than the other.
That was what I did to write them.
Choose the ad you think got a 260% increase in CTR, from 4.44% to 15.97% …
This ad test was kindly provided by Mark of The Running Of The Bulls. If you’re a thrill seeker, seeking a getaway for 2021, the San Fermin festival in Spain is a once in a lifetime experience, contact Mark for details.
Choose the ad you think got a 36.7% increase in CTR), from 13.6% to 18.6% …
This ad test was kindly provided by Marco of Trigger Digital: The Digital Agency For Agencies.
In a past test, using the word “your” increased CTR by 47%. In today’s test, the word “your” is only one of the two differences, can you spot the other one?
Choose the ad you think got a more than DOUBLE CTR (128% increase), from 1.35% to 3.09% …
In case you’re not familiar, the second ad (Goliath) is what’s called a Responsive Search Ad. Google takes the set of provided headlines and descriptions to create a multitude of ad combinations.
So David, as variation A, is not competing against one ad, he’s competing against many different ads, each fighting against him one at a time.
Did David win over Goliath? Choose the ad you think got almost DOUBLE the CTR, from 1.3% to 2.5% (92.3% increase) …
One ad is rich in words, the other isn’t.
Does the shorter ad win over the longer one? Choose the ad you think got a 35% increase in CTR, from 2.77% to 4.17%…
If you’re unfamiliar with Dynamic Keyword Insertion (DKI), it allows parts of the text ad to change dynamically and be replaced by the exact keywords used in your ad group. More here.
You can see it in the second ad (variation B) anything between the green {Keyword: …. } is dynamically replaced with one of the keywords in the ad group if the keyword matches exactly what a person typed.
With that in mind …
Was DKI a good idea in this case? Choose the ad you think got almost triple the CTR (191% increase) …
Choose the ad you think got more than double the CTR (118% increase) …
Choose the ad you think got a 46% increase in CTR …
See if you got it right by clicking
the button below.
Take a look at your own ads and see where you can add the word “your” or its variations: you, yours, for you…
What was your choice? I’m interested to learn why you chose what you chose, put it in the comments below so everyone can learn.
Choose the ad you think got a 60.26% increase in CTR …
See if you got it right by clicking
the button below.
Best practices say you must add your keyword in the first headline. Best practices are often wrong, and often lead to average results. Look at your own ads and see if you’ve stifled your results following best practices.
Read her insights below about why this ad worked:
It is good to challenge some “best practices” from time to time as consumers approach to ads and search evolve. I think for this particular ad, using the spacer “|”, having the headline easily flow together as if it’s one sentence, and having the description offering an opportunity at helpful information vs. direct product sell approach may be helping to increase its CTR.
Can’t wait to read your insightful comments, feel free to join our conversation below so other people can read too.