Category Archives: Which ad won

Thanks to Steve of Online Impact Group for giving us permission to share this test with you. You can stop the auto-played audio below, but why not just keep jammin’!

In case you’re wondering what Poi is, it refers to juggling and circus equipment. You can visit the FireToys website to see what kind of equipment this is, or ask Tim in the comment section, who kindly allowed me to show you this test.

Before you vote, read them carefully. Search on Google for “recruitment software” and see what these ads would be competing against, try to understand why one is twice better than other.

Take at least 3 min to research and understand.

Done?

Then …

This ad test was kindly provided by Stuart of JobAdder.

This ad test was kindly provided by Jean Christophe of A Sunset Chateau.

Thanks to Brett of DPOM for letting me show you these in their full versions.

Can you guess the keyword behind those ads? Use it to put yourself in searchers’ shoes and figure out which ad has a better CTR. Thanks to Kevin of ShipMonk for letting me show them to you. If you have an eCommerce store, as the ad says, you sell it they ship it.

Remember, the text in brackets is dynamic and is not actually displayed in the viewable ad.

Thanks to Danny of Siteshack for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.

Thanks to Carl of Edgar Evins Marina for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.

It’s not hard to guess the keyword that these ads were serving, thanks to John of Sterlitech.com for letting me show the full versions. With that information, would you rather “buy online or “order online”?

Important note: This is an ongoing test, the two ads seem to have conversion rate differences, but not enough data to declare a winner. We might bring it back in later episodes of Which Ad Won.

Many thanks to Maria of PC International for letting me use this ad test. Maria is a Tenscores customer, she loves cupcakes and can often be found distributing them in our conversations below.

This is a special one.

Mark allowed me to use the full versions of the ads with no redactions. You can thus pretend to be someone searching for “running of the bulls” and try to understand why one version of these ads is 4 times more appealing than the other.

That was what I did to write them.

This ad test was kindly provided by Mark of The Running Of The Bulls. If you’re a thrill seeker, seeking a getaway for 2021, the San Fermin festival in Spain is a once in a lifetime experience, contact Mark for details.

This ad test was kindly provided by Marco of Trigger Digital: The Digital Agency For Agencies.

In a past test, using the word “your” increased CTR by 47%. In today’s test, the word “your” is only one of the two differences, can you spot the other one?

In case you’re not familiar, the second ad (Goliath) is what’s called a Responsive Search Ad. Google takes the set of provided headlines and descriptions to create a multitude of ad combinations.

So David, as variation A, is not competing against one ad, he’s competing against many different ads, each fighting against him one at a time.

One ad is rich in words, the other isn’t.

If you’re unfamiliar with Dynamic Keyword Insertion (DKI), it allows parts of the text ad to change dynamically and be replaced by the exact keywords used in your ad group. More here.

You can see it in the second ad (variation B) anything between the green {Keyword: …. } is dynamically replaced with one of the keywords in the ad group if the keyword matches exactly what a person typed.

With that in mind …

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