Category Archives: Which ad won

An “If condition” in a Google Ad. Does it win? Which ad won #37

Be careful, the “if condition” might not be the determinant factor.
If condition google ads test

The “If condition” can be seen in in color in the second ad between the brackets. Here’s how it works…

If the user is on a mobile device, the description line shows:

Tap To Find Out More About The *Product* Freedoms – Full Advice Zero Obligation.

If not, then the line shows:

We Make Understanding The *Product* Freedoms Easy – Full Advice, Zero Obligation.

Choose your winner!

One of these two ads has a slightly higher, but statistically significant, conversion rate. Find it.

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What makes a pet
owner click? Which ad won #36

Google ad copy test for pet care services.

Test your instincts:

One of these two ads has a 44.3% higher CTR and a double conversion rate. Read the ads carefully then guess which was the winner!


This test was kindly provided by Dave of TwoTwoSix Digital and The Pets Hotel Country Club.
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What’s in the air? Which ad won #35

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Find the winner!

One of these two ads has a double conversion rate, from 8.3% to 18.6%. A 124% increase. Choose your winner below.


This test was kindly provided by Pradeep of DiTechcdm and Oxynext.

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“Power” vs “Tech” Which ad won #34

There are more differences than the title suggests. Read the ads carefully, and consider the target audience.

Find the winner!

One of these two ads is converting twice better than the other and has a slightly better CTR. Take a good look and find which is each before making your choice below:


This test was kindly provided by Bruce from Untapped Profits and Ninja Australia.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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Luxury fruits Which ad won #33

How about some champagne?

Can you spot the winner?

The winning ad variation has a 43.5% CTR vs 24.8% for the loser, conversion rate is double and CPI is triple. Find the winner!


This test was kindly provided by Maria from iGiftFruitHampers.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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Innovative Which ad won #32

Descriptions are the same but headlines are quite different. What to choose?

What do you say?

One of those two ads is winning on CTR, CVR and CPI. Find the winner!


This test was kindly provided by Bruce from Untapped Profits.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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It’s delicious! Which ad won #31

Hungry yet?

What do your taste buds say?

One of those two ads has a 71% higher click-through rate than the other. Can your appetite guess which?

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Keywords vs Benefits Which ad won #30

This ad mentions the keyword 3 times.
This ad does not mention the keyword once, only benefits.

How good is your gut?

One of those two ads has a 35% higher click-through rate than the other. Find the winner!


Thanks to Jaap of Premitel for letting me show you this ad test.

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“The Best” Which ad won #29

Only two words can make 142% CTR difference.
Google Ads A/B Test: AMD Ryzen

How good is your gut?

One of those two ads has an 8.5% CTR and the other is getting half the performance at 3.5%. Find the winner!

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Dynamic Keyword Insertion Returns Which ad won #28

Don’t be distracted by the Jammin’. Look at the keywords.

How good is your gut?

One of those two ads has a 26.7% CTR and the other is at a measly 6%. Find the winner!


Thanks to Steve of Online Impact Group for giving us permission to share this test with you. You can stop the auto-played audio below, but why not just keep jammin’!

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Click-Through-Rate vs Conversion Rate Which ad won #27

Don’t be misled by the headline. Evaluate the full dataset.

Which ad did you pick?

Choose the ad you believe has the better performance in your opinion.

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“Local Drain Repair” vs “Get Drain Repair” Which ad won #26

Don’t be misled by the headline. Notice the many differences between these two ads.

Which ad won?

Choose the ad you think has a 51% better click-through-rate, from 1.86% to 2.82% with a higher conversion rate.


This test was kindly provided by Joe Labarre.

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“Most Dependable On The Planet” Which ad won #25

Does hype work? Let’s see if you can get it right!

Which ad won?

Choose the ad you think has a slightly better click-through-rate, from 18.2% to 20% with equal conversion rate.


This test was kindly provided by Daniel of KnownHost.

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“Mastering” vs “Dominating” Which ad won #24

A one word difference, a near 3X change. But still not good enough.

Which ad won?

Choose the ad you think has a 177% better click-through-rate of 1.31% over 0.48%.

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“Your Bachelor Degree” Which ad won #23

So much difference between these ads, yet so similar! However, one of them was twice more popular.

Which ad won?

Choose the ad you think got a DOUBLE CTR from 1.86% to 4.2%. Choose wisely.


This test was kindly provided by Peter of IUBH-International.

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“Free Brand Assessment” Which ad won #22

Look carefully, there’s more to the ads than meets the eye.
Use the slider to hide the background and see the ads better.

Which ad is the winner?

Which of these two ads do you think got a 53% increase in click-through-rate?

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It’s amazing! Which ad won #21

Imagine yourself a circus juggler looking for new toys.

In case you’re wondering what Poi is, it refers to juggling and circus equipment. You can visit the FireToys website to see what kind of equipment this is, or ask Tim in the comment section, who kindly allowed me to show you this test.

What does your gut say?

Choose the ad you think got more than double click-through-rate, from 2.16% to 5.04%.

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“Easy To Use” vs “No Lock-In Contracts” Which ad won #20

Before you vote, read them carefully. Search on Google for “recruitment software” and see what these ads would be competing against, try to understand why one is twice better than other.

Take at least 3 min to research and understand.

Done?

Then …

Time to vote!

Which ad do you got more than double click-through-rate, from 3.5% to 7.4%.


This ad test was kindly provided by Stuart of JobAdder.

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“Voted #1” vs just “#1” Which ad won #19

How good are your copy skills?

Choose the ad you think got a double click-through-rate, from 7.8% to 16.9%.


This ad test was kindly provided by Jean Christophe of A Sunset Chateau.

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Do description lines matter? Which ad won #18

Google ad copy #18

How good is your gut?

Choose the ad you think has a 23% Higher CTR, 19.1% for the loser vs 23.5% for the winner.

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“Award Winning” vs “Premier Partner”Which ad won #17

How good is your gut?

We all know credentials matter, so which would you say matters more… Choose the ad you think has a 57.6% Higher CTR, from 10.43% to 16.44%.


Thanks to Brett of DPOM for letting me show you these in their full versions.

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You sell it, we ship it.Which ad won #16

Can you guess the keyword behind those ads? Use it to put yourself in searchers’ shoes and figure out which ad has a better CTR. Thanks to Kevin of ShipMonk for letting me show them to you. If you have an eCommerce store, as the ad says, you sell it they ship it.

How good is your gut?

Choose the ad you think has a 70% Higher CTR, 2.91% for the loser vs 4.91% for the winner.

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“Set up a” vs “Set Up My” Which ad won #15

A/B Test: "A" vs "My"

How good are your copy skills?

Choose the ad you think has A CONVERSION RATE INCREASE, from 5.83% to 8.88%.

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Outdoor Cushions Which ad won #14

Remember, the text in brackets is dynamic and is not actually displayed in the viewable ad.

Thanks to Danny of Siteshack for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.

How good are your copy skills?

Choose the ad you think has more than DOUBLE the CTR, from 1.8% to 4.6% (143.8% increase)…

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Brand vs Keyword Which ad won #13

Thanks to Carl of Edgar Evins Marina for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.

How good are your copy skills?

Choose the ad you think got a surprising leap in CTR, 314% higher, from 4.3% to 17.8% …

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“Order Online” vs “Buy Online” Which ad won #12

It’s not hard to guess the keyword that these ads were serving, thanks to John of Sterlitech.com for letting me show the full versions. With that information, would you rather “buy online or “order online”?

How good are your copy skills?

Choose the ad you think has 43% higher CTR, from 3.69% to 5.31% …

Important note: This is an ongoing test, the two ads seem to have conversion rate differences, but not enough data to declare a winner. We might bring it back in later episodes of Which Ad Won.

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Environment vs buildings Which ad won #11

Google Ads A/B Test #11

How good are your copy skills?

Choose the ad you think got a 78.7% increase in CTR, from 1.97% to 3.5% …

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Location or no location? Which ad won #10

How good are your copy skills?

Choose the ad you think got a 44.5% increase in CTR, from 8.73% to 12.62% …


Many thanks to Maria of PC International for letting me use this ad test. Maria is a Tenscores customer, she loves cupcakes and can often be found distributing them in our conversations below.

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Switching Headlines Which ad won #9

This is a special one.

Mark allowed me to use the full versions of the ads with no redactions. You can thus pretend to be someone searching for “running of the bulls” and try to understand why one version of these ads is 4 times more appealing than the other.

That was what I did to write them.

How good are your copy skills?

Choose the ad you think got a 260% increase in CTR, from 4.44% to 15.97% …


This ad test was kindly provided by Mark of The Running Of The Bulls. If you’re a thrill seeker, seeking a getaway for 2021, the San Fermin festival in Spain is a once in a lifetime experience, contact Mark for details.

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Doubling Down On The Target Keyword In The Headline Which ad won #8

How good are your copy skills?

Choose the ad you think got a 36.7% increase in CTR), from 13.6% to 18.6% …


This ad test was kindly provided by Marco of Trigger Digital: The Digital Agency For Agencies.

Posted in Which ad won | Tagged | 10 Comments