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Twitter Planning On Selling Data From Tweets

By   /  March 3, 2015  /  Latest, News, Twitter  /  No Comments

While Facebook tends to be considered the major clearinghouse for user data collection, and many believe it dwarfs even Google, […]

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Twitter announces conversion tracking enhancements

By   /  March 2, 2015  /  Latest, News, Twitter  /  No Comments

Twitter announced via a blog post that they have added improved conversion tracking tools for advertisers. The new tools are […]

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Facebook: “We only count viewed impressions, not served impressions”

By   /  February 27, 2015  /  FaceBook, Latest  /  No Comments

Facebook announced recently that they only count viewed impressions rather than served impressions. When an ad is served, it just […]

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Oscars 2015: Tweets drop, Facebook rises and Google shows ads in real-time

By   /  February 26, 2015  /  FaceBook, Google, Latest, Twitter  /  No Comments

The Oscars and Twitter got beat up a bit this year. According to Business Insider, ratings dropped from 43.7 million […]

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LinkedIn launches “Lead Accelerator” to reach audiences outside of linkedin

By   /  February 25, 2015  /  Latest, Linkedin, News  /  No Comments

According to a recent release from LinkedIn, they will begin showing ads off of their website and app via their […]

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Rand Paul uses Google ads to target potential political opponents

By   /  February 24, 2015  /  Google, Latest, News  /  No Comments

According to The Daily Beast, Rand Paul’s use of AdWords to attempt to score points against Jeb Bush is a […]

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Google Introduces Call Only Ads

By   /  February 23, 2015  /  Google, Latest, News  /  No Comments

Google announced on the AdWords Blog that they’ve made Call-Only Campaigns available to users. These campaigns allow advertisers to show […]

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Google Releases Best Practices Guide for Using Analytics With AdWords

By   /  February 20, 2015  /  Google, Latest, News  /  1 Comment

Google made a new Best Practices Guide for taking data from Analytics and using it to improve your AdWords efforts […]

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Will Facebook’s new “Product Ads” compete with Google’s “Shopping Ads”?

By   /  February 19, 2015  /  FaceBook, Latest  /  No Comments

While Facebook usually leads the way in new advertising innovations, they’ve announced the launch of Product Ads, which are more […]

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Facebook Gets new Video Ad Partners; Adds Cinemagraphs

By   /  February 18, 2015  /  FaceBook, Latest, News  /  No Comments

Facebook is continuing to try to make YouTube’s unquestioned video supremacy questioned. They’ve recently partnered with several movers and shakers […]

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A ratio of one ad in 25 tweets is not good enough for Twitter, Apparently

By   /  February 17, 2015  /  Latest, Twitter  /  No Comments

As with just about everything else, Twitter is running to catch up with Facebook in terms of the numbers of […]

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Facebook imitates Google; introduces Relevance Score

By   /  February 16, 2015  /  FaceBook, Latest, News  /  No Comments

Facebook announced that they are rolling out Relevance Scores, available through Ad Reporting Tools and partnered APIs, starting this week. […]

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Twitter to show ads outside of Twitter

By   /  February 13, 2015  /  Latest, News, Twitter  /  No Comments

Twitter has announced that they will begin showing ads outside of the platform’s website and its app, with two partnerships […]

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Facebook to take on Craigslist – Again

By   /  February 12, 2015  /  FaceBook, Latest, News  /  No Comments

Facebook has announced that they’re giving people in For Sale groups the ability create Sale posts. These posts allow users […]

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AdWord’s latest non-optional update; Upgraded URLs for improved ad tracking

By   /  February 11, 2015  /  Google, Latest, News  /  No Comments

As is the norm with Google, they’ve added improved ad tracking and, in the same announcement, they mention in passing […]

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