Loading...
You are here:  Home  >  Articles by Marilyn Maupin  -  Page 13
Latest

Facebook mobile ads; great for Facebook, not so much for advertisers

By   /  January 20, 2015  /  FaceBook, Latest  /  No Comments

On the face of it, Facebook mobile ads seem like a big success. Per Forbes, mobile ads represent two-thirds of […]

Read More →
Latest

Google squashes malvertising attack on AdSense

By   /  January 19, 2015  /  Google, Latest  /  No Comments

Somewhere in the last two months of 2014, scammers appear to have hijacked a few AdSense accounts and began using […]

Read More →
Latest

Why Facebook video still isn’t a perfect fit for advertisers

By   /  January 16, 2015  /  FaceBook, Latest  /  No Comments

Fidji Simo, Director of Product at Facebook and leader of product teams in charge of video and advertising, may be […]

Read More →
Latest

Google unveils plan to let you know if your video ads are being seen

By   /  January 15, 2015  /  Google, Latest  /  No Comments

While Google has done quite well for itself with the money it has gained from using AdWords and associated properties […]

Read More →
Latest

Twitter puts its own spin on auto-play video ads

By   /  January 14, 2015  /  Latest, Twitter  /  No Comments

Twitter has been trying to play catch-up with Facebook for a while, and many have noted that Twitter has a […]

Read More →
Latest

LinkedIn expands Publishing Platform beyond the US

By   /  January 13, 2015  /  Latest, Linkedin  /  No Comments

LinkedIn has announced that they will be allowing people outside of the US (but still in English-speaking countries) to publish […]

Read More →
Latest

Does the future of advertising lay in automobiles?

By   /  January 12, 2015  /  Business, Latest, News  /  No Comments

If GM’s latest OnStar venture, AtYourService, is a success, you may eventually be using AdWords to advertise in automobiles. According […]

Read More →
Latest

Yahoo / Firefox deal becoming a drag for Google

By   /  January 9, 2015  /  Google, Latest, Yahoo  /  No Comments

Whelp, it appears that I got about half of my predictions about Yahoo replacing Google as Firefox’s default search provider […]

Read More →
Latest

Ex-Yahoo CEO, Ross Levinsohn, sparks rumor about Yahoo / Twitter merger

By   /  January 8, 2015  /  Latest, Twitter, Yahoo  /  No Comments

Ross Levinsohn, a former Yahoo CEO, made some waves in marketing and search circles when he proposed the idea of […]

Read More →
Latest

Bing copies Google (again) & removes phone numbers from the ad text

By   /  January 7, 2015  /  Bing, Latest  /  No Comments

In 2013, AdWords stopped allowing advertisers to use phone numbers in their ads if they weren’t in call or location […]

Read More →
Latest

Yahoo slated to increase mobile ad reach with Flurry

By   /  January 6, 2015  /  Latest, Yahoo  /  No Comments

As we’ve talked about before, Yahoo’s Marissa Mayer is focused on increasing revenue through mobile ad dollars. Therefore, it’s no […]

Read More →
Latest

While You Were Away, Twitter Added a New Feature

By   /  January 5, 2015  /  Latest, Twitter  /  No Comments

The next time you log into Twitter, you may see something a bit different from your regular news feed. As […]

Read More →
Latest

Pinterest opens up their so far closed advertising platform to US advertisers

By   /  January 2, 2015  /  Latest, Other, Social Media  /  No Comments

Pinterest announced on their business blog that: Our reservation-based Promoted Pins (available at a CPM) will be open to all […]

Read More →
Latest

William Shatner not pleased by Twitter’s new advertising scheme

By   /  January 1, 2015  /  Latest, Twitter  /  No Comments

A tweet from William Shatner was noticed just a few days ago by MarketingLand. The erstwhile acting Captain of the […]

Read More →
Latest

Facebook ad tracking gets better with Atlas

By   /  December 31, 2014  /  FaceBook, Latest  /  No Comments

One of the biggest obstacles that online advertising platforms face is showing advertisers that the money they’re spending is actually […]

Read More →