Microsoft lays off global advertising salesforce
In news that is probably shocking to a number of people, including those outside of the online marketing world, Microsoft […]
Read More →Study finds Twitter responsible for $716 million in car sales
Can Twitter ads really drive car sales? According to research from MarketShare, the answer to that question is a resounding […]
Read More →Twitter earnings and what they mean for future advertising on the platform
As predicted by the Trefis Team at Forbes.com, Twitter’s reported Q3 earnings were both solid and showed improvement in revenue […]
Read More →Study Shows PPC Management Software Users Get More Clicks & Lower Costs
According to John Cosley, who is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, it’s essentially a […]
Read More →FaceBook Bidding Strategies Explained
Bidding for Facebook ad space is fairly baffling because of its simplicity. Essentially, the highest bidder gets the ad space […]
Read More →Why Dismissing Bing Ads really means dismissing millions of customers
Let’s face it – a lot of people think of Bing Ads and assume it caters to people who for […]
Read More →Facebook ads used for an elaborate evil prank
Following a two week long practical joke carried out by his roommate, an Internet marketing guru decided to use his […]
Read More →Are You Using Twitter Email Remarketing To Recover Lost Revenue?
Remarketing has become increasingly popular as Internet users tease businesses by filling up shopping carts but leaving them abandoned in […]
Read More →Stay logged into multiple AdWords accounts simultaneously, like in Gmail!
In a move that should actually make everyone happy, Google is now allowing you to stay logged into multiple Google […]
Read More →The truth about shopping cart abandonment
Otherwise known as: If you’re not offering free shipping, you’re shooting yourself in the foot. With a machine gun. There’s […]
Read More →People are buying from smart phones, but still far less than computers
Bing Ads and Yahoo! recently shared a presentation that goes over Internet retail trends for the 2014 holiday season based […]
Read More →Google My Business & AdWords Express just got a little sexier
Google announced on wednesday that they have added new awesome features to the Google My Business Android App. These new […]
Read More →A $8,602 spend on LinkedIn ads turns into $213,210 in revenue
Travis Ketchum decided to give LinkedIn advertising a shot, and with some calculations and planning, he was able to turn […]
Read More →Matt gets a 16% engagement rate on Twitter ads
There haven’t been a whole lot of books written about how to advertise on Twitter 1, and which I suspect […]
Read More →Quality Score matters, even if you really hate it like this guy does
Jason McDonald wrote an article explaining why he “hate, hate, hate, hate, hate[s]” AdWords Quality Score. I’ve got some complaints […]
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