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You are here:  Home  >  Articles by Marilyn Maupin  -  Page 17
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Microsoft lays off global advertising salesforce

By   /  November 7, 2014  /  Bing, Latest  /  No Comments

In news that is probably shocking to a number of people, including those outside of the online marketing world, Microsoft […]

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Study finds Twitter responsible for $716 million in car sales

By   /  November 6, 2014  /  Latest, Twitter  /  No Comments

Can Twitter ads really drive car sales? According to research from MarketShare, the answer to that question is a resounding […]

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Twitter earnings and what they mean for future advertising on the platform

By   /  November 6, 2014  /  Latest, Twitter  /  No Comments

As predicted by the Trefis Team at Forbes.com, Twitter’s reported Q3 earnings were both solid and showed improvement in revenue […]

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Study Shows PPC Management Software Users Get More Clicks & Lower Costs

By   /  November 6, 2014  /  Bing, Latest, Pay Per Click  /  No Comments

According to John Cosley, who is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, it’s essentially a […]

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FaceBook Bidding Strategies Explained

By   /  November 6, 2014  /  FaceBook, Latest  /  No Comments

Bidding for Facebook ad space is fairly baffling because of its simplicity. Essentially, the highest bidder gets the ad space […]

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Why Dismissing Bing Ads really means dismissing millions of customers

By   /  November 5, 2014  /  Bing, Latest  /  No Comments

Let’s face it – a lot of people think of Bing Ads and assume it caters to people who for […]

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Facebook ads used for an elaborate evil prank

By   /  November 4, 2014  /  FaceBook, Latest  /  No Comments

Following a two week long practical joke carried out by his roommate, an Internet marketing guru decided to use his […]

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Are You Using Twitter Email Remarketing To Recover Lost Revenue?

By   /  November 4, 2014  /  Latest, Twitter  /  No Comments

Remarketing has become increasingly popular as Internet users tease businesses by filling up shopping carts but leaving them abandoned in […]

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Stay logged into multiple AdWords accounts simultaneously, like in Gmail!

By   /  November 4, 2014  /  Google, Latest, News  /  No Comments

In a move that should actually make everyone happy, Google is now allowing you to stay logged into multiple Google […]

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The truth about shopping cart abandonment

By   /  November 3, 2014  /  Business, Conversion Rate Optimization  /  No Comments

Otherwise known as: If you’re not offering free shipping, you’re shooting yourself in the foot. With a machine gun. There’s […]

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People are buying from smart phones, but still far less than computers

By   /  November 2, 2014  /  Bing  /  No Comments

Bing Ads and Yahoo! recently shared a presentation that goes over Internet retail trends for the 2014 holiday season based […]

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Google My Business & AdWords Express just got a little sexier

By   /  October 31, 2014  /  News  /  No Comments

Google announced on wednesday that they have added new awesome features to the Google My Business Android App. These new […]

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A $8,602 spend on LinkedIn ads turns into $213,210 in revenue

By   /  October 30, 2014  /  Linkedin, Results  /  1 Comment

Travis Ketchum decided to give LinkedIn advertising a shot, and with some calculations and planning, he was able to turn […]

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Matt gets a 16% engagement rate on Twitter ads

By   /  October 30, 2014  /  Twitter  /  No Comments

There haven’t been a whole lot of books written about how to advertise on Twitter 1, and which I suspect […]

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Quality Score matters, even if you really hate it like this guy does

By   /  October 30, 2014  /  Controversy, Quality Score  /  No Comments

Jason McDonald wrote an article explaining why he “hate, hate, hate, hate, hate[s]” AdWords Quality Score. I’ve got some complaints […]

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