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How Intel and Adobe got stuck in the middle of an Internet scandal

By   /  October 29, 2014  /  Business  /  2 Comments

Adobe, Intel and a few other major companies have recently learned the hard way that ignorance of niche Internet feud […]

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Muller says Facebook Advertising is rubbish; Loomer says Muller is rubbish

By   /  October 28, 2014  /  FaceBook, Popular  /  No Comments

Derek Muller, creator of the popular Veritasium posted a video several months ago breaking down how there is essentially no […]

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Why Bing’s new campaign planner is much better than Google’s keyword planner

By   /  October 28, 2014  /  Bing, Popular  /  6 Comments

Bing is somewhat like the store brand version of an advertising platform, but the generic version may have the upper […]

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How Lyft and Uber are fighting for Paid Search supremacy

By   /  October 28, 2014  /  Pay Per Click, Startup  /  No Comments

Lyft and Uber are getting drawn into a heated battle over who is the supreme alternative to a cab company […]

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Your welcome email sucks. How KissFlow Did it right by doing everything wrong

By   /  October 27, 2014  /  Startup  /  No Comments

There are certain email marketing rules every SaaS business usually must follow: Send out a welcome email when someone signs […]

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Google says online shopping is not the enemy to brick & mortar

By   /  October 24, 2014  /  News  /  No Comments

Google recently partnered with  Ipsos Media CT and Sterling Brands to do a study on how online shopping use of […]

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Raising Prices Is Good For 3 Reasons Customers Won’t Hate You For

By   /  October 23, 2014  /  Business  /  No Comments

If you’ve been to Amazon, which is something even people living under a rock have done, so I’ll assume you […]

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Google Announces The New AdWords Policy Center. Should We Ignore It?

By   /  October 22, 2014  /  Google, News  /  No Comments

Google has announced that they’re launching a new AdWords Policy Center. For most people, this will probably be the equivalent […]

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Methods of increasing sales like Don Corleone, possibly without the threats.

By   /  October 21, 2014  /  Business  /  No Comments

Make them an offer they can’t refuse!1 We all know you always need a baseball bat to conduct effective business, but sometimes there […]

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Christmas shopping has already started – have you started selling too?

By   /  October 20, 2014  /  Google  /  No Comments

Along with Google’s oft repeated warning that holiday shoppers are starting earlier each year, they’re also reporting on the AdWords […]

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3 psychological flaws we can leverage to make more sales

By   /  October 17, 2014  /  Business  /  No Comments

Today is the second part of a short series about psychological techniques that major online retailers use to get people […]

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4 psychological tactics we can imitate to get more sales

By   /  October 16, 2014  /  Business  /  No Comments

I recently stumbled across an article from Wired discussing how giants like Amazon and Groupon use psychology to drive sales […]

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Spur purchases with countdown timers during the holidays

By   /  October 15, 2014  /  Google  /  No Comments

I’m not saying you should turn your landing pages into a countdown to doom timer, but I’m not saying you […]

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PPC Fraud: What it is and how to find it

By   /  October 14, 2014  /  Google  /  No Comments

According to this article from SearchEngine Land, in the middle of 2014, The Search Monitor discovered that a ring of fraudsters was […]

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More holiday tips from AdWords (oddly, “Panic” is not one of them)

By   /  October 13, 2014  /  Google, News  /  No Comments

Based on the information presented by Google on the AdWords blog, I’m astounded that holiday shoppers have any time to […]

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