Take advantage of mobile PPC while it’s cheap
I’ve endlessly mocked Google’s desperation to get people to start using mobile PPC ads, but they kinda have a point, […]
Read More →Improved demographic selection coming to the Google Display Network
Google announced the launch of Custom Affinity Audiences on the AdWords blog, which is a fancy way of saying they’ve improved […]
Read More →Christmas is coming… Is your AdWords account ready?
My guess is that as with retailers, Google probably makes a huge chunk of their yearly income during the run […]
Read More →AdWords expanding dynamic remarketing to new industries
If you’re not familiar with the concept of remarketing (which I wasn’t for a while so I’m going to assume […]
Read More →Better conversion information from AdWords improves data tracking
The trinity of most important metrics (to me at least; for all I know yours involves lemurs) are: Quality Score […]
Read More →Take advantage of AdWords auto item updates or risk ad disapproval
Google announces another great but do it or else feature, automatic item updates. Since specials, discounts and price changes, along […]
Read More →Can you trust AdWords keyword suggestions?
I am using a smaller and fairly niche account that advertises bulk violin rosin to run tests on, and my […]
Read More →Latest tools and ad formats for AdWords mobile marketing
Right on the heels of my Monday post stating that AdWords was deeply invested in getting your money for mobile […]
Read More →Mad Libs comes to AdWords with ad customizers
If you run a large AdWords account, or even a small account with a lot of changing products, you’re going […]
Read More →Smart Phone Tips For Smart Advertisers – Download The Checklist
There have recently been several blog posts on the AdWords blog focusing on mobile utilities and/or features, which leads me […]
Read More →Advertising on mobile without a mobile-friendly website? Rubbish!
I spend a lot of time on online marketing sites for news, updates and ideas, and one article I came […]
Read More →Local Inventory Ads go Worldwide
Previously known as Local Product Listing Ads, because apparently Google has a rule against a product keeping the same name for […]
Read More →Keeping your keywords in cliques to gang up on Quality Score actually does work
If you’re a regular reader of this blog, you’ll know that I admitted something fairly embarrassing yesterday. One of the […]
Read More →Does Google care about your landing page for Quality Score? Not really.
I have something fairly embarrassing to admit. I was told many, many times by someone much smarter and more experienced […]
Read More →What the rise and fall of Upworthy can teach us
This is oldish news, (from February of 2014, which is basically 100 Internet years), but Facebook cracked down on linkbaity […]
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