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The incredibly simple key to writing ad copy that almost everyone misses

By   /  August 8, 2014  /  Google  /  No Comments

One of the hardest parts of marketing is writing ad copy. You can track and create campaigns based around demographic […]

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Consider these 5 elements before testing your PPC ads if you want them to succeed

By   /  August 7, 2014  /  Google  /  No Comments

We discussed in another post the importance of allowing your ads enough time to run so you can get conclusive […]

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Google admits dropping the ball on PLA shipping rates. They’ve fixed it… kinda.

By   /  August 6, 2014  /  Google  /  No Comments

In spite of the fact that the widow of Shopping Ads is still wearing black and eating casseroles from neighbors, […]

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3 tips for dealing with high CTR low conversion ads before taking them to the woodshed

By   /  August 5, 2014  /  Google  /  No Comments

AdWords ads that have high click-through rates but few if any conversions are the bane of the marketing world. These […]

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Google makes product ratings extensions available for Product Listing Ads

By   /  August 4, 2014  /  Google  /  No Comments

Product Listing Ads are a fairly new thing, even though the Shopping Ads system they evolved from has been around […]

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Which ad extensions are right for your ads and how to track their performance<br /><small>Ad extensions – Part 3 of 3</small>

By   /  August 1, 2014  /  Google  /  No Comments

Part 1 | Part 2 This is the last part in our series about Google AdWords Ad Extensions, at least […]

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Previous visits, reviews, seller ratings, sitelinks, social… know your ad extensions<br /><small>Ad extensions – Part 2 of 3</small>

By   /  July 31, 2014  /  Google  /  No Comments

Part 1 | Part 3 Today’s post is part two of a three part series covering AdWords Extensions, and we’ll […]

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Apps, Calls, Ratings, Locations… know your AdWords ad extensions<br /><small>Ad extensions – Part 1 of 3</small>

By   /  July 30, 2014  /  Google  /  No Comments

Part 2 | Part 3 Over the next few days, we’re going to talk about AdWords ad extensions and we’ll […]

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Why your A/B tests are failing continuously

By   /  July 29, 2014  /  Google  /  No Comments

A/B testing is an excellent way to improve your landing pages as well as your PPC ads, but there needs […]

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News flash: Google distributes free clicks for everyone with NEW dynamic sitelinks!

By   /  July 28, 2014  /  Google  /  No Comments

Google has updated AdWords yet again, and the latest update provides free dynamic sitelinks. There are a whole lot of […]

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Gone are the days when you could set a limit on your spend in Adwords

By   /  July 25, 2014  /  Google  /  No Comments

You might not be aware of it, which is to say I wasn’t aware of it, and since I don’t […]

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You have a powerful branding trick to increase Quality Score but you’ve never used it

By   /  July 24, 2014  /  Google  /  No Comments

As we’ve mentioned about a billion times, Google recently released a whitepaper that discussed some specifics of AdWords Quality Scores […]

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The fortune hidden in dark hours of the day

By   /  July 23, 2014  /  Google  /  No Comments

Left to its own devices, your PPC campaigns will stay up all night, showing your ads to whomever happens to […]

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How geo-targeting in AdWords could make you richer

By   /  July 22, 2014  /  Google  /  No Comments

If you’ve got a physical location, geograhic AdWords targeting is something you should consider – but like anything related to […]

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More fallout from Google’s Quality Score whitepaper.

By   /  July 21, 2014  /  Google  /  No Comments

Google recently posted a whitepaper talking about Quality Score for the first time in 5 years, and the thing that […]

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