Loading...
You are here:  Home  >  Articles by Marilyn Maupin  -  Page 3
Latest

No, mobile is not the solution for dealing with Ad Blockers

By   /  August 18, 2015  /  Opinion  /  No Comments

A recent article in AdWeek said that advertisers who were worried about Ad Blockers should just switch their attention to […]

Read More →
Latest

Report: Ad fraud down in the uk, but so is viewability

By   /  August 17, 2015  /  News  /  No Comments

In today’s news: Ad fraud drops in the UK, Twitter renews NFL deal and Mozilla creates an ad blocker

Read More →
Latest

Did Amazon kill a successful PPC program to spite Google?

By   /  August 14, 2015  /  News  /  No Comments

In today’s news: Amazon kills PPC program to thwart Google, Facebook expands ad offerings for Audience Network and more…

Read More →
Latest

Google leading the viewability charge; Facebook still kicking and screaming

By   /  August 13, 2015  /  News  /  No Comments

Google has updated a patent application titled Advertisements in View, the latest in a number of moves to make advertisers […]

Read More →
Latest

Facebook testing an app that sounds a lot like Twitter

By   /  August 12, 2015  /  News  /  No Comments

In today’s news: Facebook tests Twitter look alike, Twitter makes Tweets searchable in real-time and more.

Read More →
Latest

Former CEO of Forbes says online advertising too complex, too little transparency

By   /  August 11, 2015  /  Opinion  /  No Comments

Jim Spanfeller currently runs the Spanfeller Media Group, has the title of chairman emeritus of the Internet Advertising Bureau and […]

Read More →
Latest

Calling it an improvement, Google puts an end to YouTube ad buys through DoubleClick Exchange

By   /  August 10, 2015  /  News  /  No Comments

In today’s news: Twitter offers new app ad buying options, candidates take to social media and more…

Read More →
Latest

Facebook is trying to seduce businesses with ad based contact features

By   /  August 7, 2015  /  News  /  No Comments

In today’s news: Facebook using messaging tools at bait, Twitter launches bulk campaign manager & more…

Read More →
Latest

Is it the end for banner ads? LinkedIn and Yelp give display the ax.

By   /  August 6, 2015  /  Opinion  /  3 Comments

We wrote a few days ago about how Flash should go quietly into the night, but won’t. Somewhat related to […]

Read More →
Latest

Facebook’s video success depends on YouTube videos

By   /  August 5, 2015  /  News  /  No Comments

In today’s news: Facebook’s dirty little video view secret, Yahoo tests filters for shopping results and more.

Read More →
Latest

Another day, another flash exploit sends malicious codes through ads, so why are flash ads still a thing?

By   /  August 4, 2015  /  Opinion  /  No Comments

Flash ads are terrible. Along with being memory hogs and crashing people’s browsers, they also allow hackers to send malicious […]

Read More →
Latest

Microsoft continues to kill off its ad program

By   /  August 3, 2015  /  News  /  No Comments

In today’s news: Microsoft kills off another part of its dying ad program, Google Contributor goes ahead and more.

Read More →
Latest

Twitter and Facebook disappoint with Q2 earnings reports

By   /  July 31, 2015  /  News  /  No Comments

In today’s news: Facebook and Twitter subpar Q2 earnings, Google offers a bunch of updates and more.

Read More →
Latest

Advertisers are paying about $1 billion for ads that are never seen due to mobile app fraud

By   /  July 30, 2015  /  Opinion  /  No Comments

Click fraud is something that has been going on for a while on computers, but a study from Forensiq indicates […]

Read More →
Latest

Google to require publishers to get Cookie consent

By   /  July 29, 2015  /  News  /  No Comments

In today’s news: Google passes on EU cookie requirements, Pandora launches Sponsored Listening, and more…

Read More →