No, mobile is not the solution for dealing with Ad Blockers
A recent article in AdWeek said that advertisers who were worried about Ad Blockers should just switch their attention to […]
Read More →Report: Ad fraud down in the uk, but so is viewability
In today’s news: Ad fraud drops in the UK, Twitter renews NFL deal and Mozilla creates an ad blocker
Read More →Did Amazon kill a successful PPC program to spite Google?
In today’s news: Amazon kills PPC program to thwart Google, Facebook expands ad offerings for Audience Network and more…
Read More →Google leading the viewability charge; Facebook still kicking and screaming
Google has updated a patent application titled Advertisements in View, the latest in a number of moves to make advertisers […]
Read More →Facebook testing an app that sounds a lot like Twitter
In today’s news: Facebook tests Twitter look alike, Twitter makes Tweets searchable in real-time and more.
Read More →Former CEO of Forbes says online advertising too complex, too little transparency
Jim Spanfeller currently runs the Spanfeller Media Group, has the title of chairman emeritus of the Internet Advertising Bureau and […]
Read More →Calling it an improvement, Google puts an end to YouTube ad buys through DoubleClick Exchange
In today’s news: Twitter offers new app ad buying options, candidates take to social media and more…
Read More →Facebook is trying to seduce businesses with ad based contact features
In today’s news: Facebook using messaging tools at bait, Twitter launches bulk campaign manager & more…
Read More →Is it the end for banner ads? LinkedIn and Yelp give display the ax.
We wrote a few days ago about how Flash should go quietly into the night, but won’t. Somewhat related to […]
Read More →Facebook’s video success depends on YouTube videos
In today’s news: Facebook’s dirty little video view secret, Yahoo tests filters for shopping results and more.
Read More →Another day, another flash exploit sends malicious codes through ads, so why are flash ads still a thing?
Flash ads are terrible. Along with being memory hogs and crashing people’s browsers, they also allow hackers to send malicious […]
Read More →Microsoft continues to kill off its ad program
In today’s news: Microsoft kills off another part of its dying ad program, Google Contributor goes ahead and more.
Read More →Twitter and Facebook disappoint with Q2 earnings reports
In today’s news: Facebook and Twitter subpar Q2 earnings, Google offers a bunch of updates and more.
Read More →Advertisers are paying about $1 billion for ads that are never seen due to mobile app fraud
Click fraud is something that has been going on for a while on computers, but a study from Forensiq indicates […]
Read More →Google to require publishers to get Cookie consent
In today’s news: Google passes on EU cookie requirements, Pandora launches Sponsored Listening, and more…
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