Report: Ad fraud down in the uk, but so is viewability

In today’s news: Ad fraud drops in the UK, Twitter renews NFL deal and Mozilla creates an ad blocker
Read More →Did Amazon kill a successful PPC program to spite Google?

In today’s news: Amazon kills PPC program to thwart Google, Facebook expands ad offerings for Audience Network and more…
Read More →Google leading the viewability charge; Facebook still kicking and screaming

Google has updated a patent application titled Advertisements in View, the latest in a number of moves to make advertisers […]
Read More →Facebook testing an app that sounds a lot like Twitter

In today’s news: Facebook tests Twitter look alike, Twitter makes Tweets searchable in real-time and more.
Read More →Former CEO of Forbes says online advertising too complex, too little transparency

Jim Spanfeller currently runs the Spanfeller Media Group, has the title of chairman emeritus of the Internet Advertising Bureau and […]
Read More →Calling it an improvement, Google puts an end to YouTube ad buys through DoubleClick Exchange

In today’s news: Twitter offers new app ad buying options, candidates take to social media and more…
Read More →Facebook is trying to seduce businesses with ad based contact features

In today’s news: Facebook using messaging tools at bait, Twitter launches bulk campaign manager & more…
Read More →Facebook’s video success depends on YouTube videos

In today’s news: Facebook’s dirty little video view secret, Yahoo tests filters for shopping results and more.
Read More →Another day, another flash exploit sends malicious codes through ads, so why are flash ads still a thing?

Flash ads are terrible. Along with being memory hogs and crashing people’s browsers, they also allow hackers to send malicious […]
Read More →Microsoft continues to kill off its ad program

In today’s news: Microsoft kills off another part of its dying ad program, Google Contributor goes ahead and more.
Read More →Twitter and Facebook disappoint with Q2 earnings reports

In today’s news: Facebook and Twitter subpar Q2 earnings, Google offers a bunch of updates and more.
Read More →Advertisers are paying about $1 billion for ads that are never seen due to mobile app fraud

Click fraud is something that has been going on for a while on computers, but a study from Forensiq indicates […]
Read More →Google to require publishers to get Cookie consent

In today’s news: Google passes on EU cookie requirements, Pandora launches Sponsored Listening, and more…
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