Loading...
You are here:  Home  >  Articles by Marilyn Maupin  -  Page 4
Latest

Using ad views as currency is spreading

By   /  July 28, 2015  /  Innovations  /  No Comments

We recently wrote about how mobile video games are allowing people to exchange ad views for in game boosters. Based […]

Read More →
Latest

Google gives the ax to mobile interstitial ads and more Ad News for 7/27

By   /  July 27, 2015  /  News  /  No Comments

Google ends mobile interstitials, Rand Paul takes to Snapchat, Yahoo coming back from the dead and more

Read More →
Latest

Google introduces 360 degrees video ads for Youtube, and they are amazing!

By   /  July 24, 2015  /  News  /  No Comments

New video ads for Youtube, Aol gives choice between an ad and a survey, Twitter introduces event-based targeting and more.

Read More →
Latest

Political ads dollars to focus on TV efforts, smoke signals and the abacus

By   /  July 23, 2015  /  Opinion  /  No Comments

The Washington Post is reporting that political candidates in the United States are intending to spend the GDP of smaller […]

Read More →
Latest

Digital Ad News Round-up for Weds. July 21st

By   /  July 22, 2015  /  News  /  No Comments

US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge Paid search growth dropped by nearly 10 percent […]

Read More →
Latest

RTD Denver nixes puppy ad, okays ad blaming Israel for war crimes

By   /  July 21, 2015  /  Controversy  /  No Comments

Although governments are generally made up of a mix of representatives from different parties, government organizations usually aim for neutrality. […]

Read More →
Latest

Ad News Round-up for 7/20/15

By   /  July 20, 2015  /  News  /  No Comments

Facebook Will Soon Let Marketers Pay Only When Full Ad Units Are Visible On the heels of the news that […]

Read More →
Latest

Yahoo Launches Smart Stream and it crashes spectacularly

By   /  July 17, 2015  /  Innovations  /  No Comments

AdAge is reporting that Yahoo! updated Aviate, its app organization tool, to be more like (read: nearly identical to) Google […]

Read More →
Latest

How banner blindness is made necessary by these kinds of websites

By   /  July 16, 2015  /  Opinion  /  No Comments

One of the things that I really like about AdWords is that there are a limited number of ads and […]

Read More →
Latest

PDF link farms: How the latest effective blackhat SEO tactic got killed, instantly

By   /  July 15, 2015  /  Failures  /  4 Comments

PDF blackhat SEO Link Farms

If we’re being honest, the best reason to avoid black hat tactics in SEO isn’t that they’re morally wrong1 but […]

Read More →
Latest

Smart ads in a world where ads are despised. Mobile games demonstrate.

By   /  July 14, 2015  /  Innovations  /  No Comments

A few months ago, I started playing a game called AdVenture Capitalist. It’s sort of an automated investment game, but […]

Read More →
Latest

Warning signs show that automated bidding systems may turn into Skynet

By   /  July 13, 2015  /  Innovations  /  No Comments

Skynet

Occasionally, when I read a news piece about some crazy new technology, such as Amazon’s idea to eventually use delivery […]

Read More →
Latest

Mortgage industry improve PPC advertising, by removing it from the equation

By   /  July 10, 2015  /  Innovations  /  No Comments

John Walsh

Zillow, the popular real-estate site, started charging for mortgage lenders in 2009 and used a pay-per-lead system. At the time, […]

Read More →
Latest

Study finds TV advertising to be a leg deeper in the grave for Canada’s marketers

By   /  July 9, 2015  /  Studies  /  No Comments

A recent report from eMarketer shows that video ads shown on TV are just as good as video ads shown […]

Read More →
Latest

Facebook’s Groundbreaking Idea To Only Charge For Viewed Video Ads

By   /  July 8, 2015  /  Innovations  /  No Comments

On the heels of Facebook’s annoucement that they will now offer improved video tracking data, the Wall Street Journal reports […]

Read More →