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Bing & Yahoo search results displayed with no URL… error or test?

By   /  December 11, 2014  /  No Comments

BrandVerity recently noticed that several Yahoo ads showing up with search results were missing the standard display URL that normally shows up beneath an ad’s headline. Below is a screen capture from BrandVerity showing some of the ads showing up with a URL and some without.


BrandVerity also noted that some of the ads had a “.” in the place of where the URL would normally show up.


They noticed that searches for QVC, Gamehouse, Overstock.com, PCMmall.com, CDW.com and J. Crew. would sometimes randomly display a URL, although Search Engine Land stated that they were not able to duplicate the results. Having run several searches, including through a proxy, I also only saw ads with the URL attached.

Search Engine Journal and others have speculated that this is a test, but it appears to be an error to me because I was not able to duplicate the results after several attempts and because there wasn’t a notice posted on Bing’s or Yahoo’s advertising blog. It is possible that they’re seeing how people respond to ads without display URLs, but I have a hard time believing that merchandisers would give up the authenticity associated with having a display URL to show people that a website was the real deal.

  • Published: 7 years ago on December 11, 2014
  • By:
  • Last Modified: December 15, 2014 @ 1:01 am
  • Filed Under: Bing
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I'm an avid reader of stuff and devour information of all kind. For the past four years, I've been pursuing my passion for writing. When I'm not reading or writing, you'll find me knitting. Follow me on twitter: @MarilynMaupinTS

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