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Facebook ad tracking gets better with Atlas

By   /  December 31, 2014  /  FaceBook, Latest  /  No Comments

One of the biggest obstacles that online advertising platforms face is showing advertisers that the money they’re spending is actually […]

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Facebook creates new video ad format & scores major deal with NFL

By   /  December 29, 2014  /  FaceBook, Latest  /  No Comments

I’m going to come right out and admit to being a philistine. To me, football is 3 minutes of actual […]

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Facebook’s answer to the App Store: The App Feed

By   /  December 24, 2014  /  FaceBook, Latest  /  No Comments

As we’ve discussed before, Twitter, Facebook and Google are in a head to head war for mobile app install ad […]

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Facebook challenges Google for video supremacy

By   /  December 19, 2014  /  FaceBook, Google, Latest  /  No Comments

Facebook is not only trying to beat YouTube at their own game, they seem to be doing a pretty good […]

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Facebook drops Bing As Zuckerberg Sets The Stage To Create The Next Google

By   /  December 15, 2014  /  FaceBook, Latest  /  No Comments

In a move so shocking that the change had been made “a while ago” and drew no one’s attention, Facebook […]

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Dark traffic: What it is & how FaceBook may be the biggest culprit

By   /  December 10, 2014  /  FaceBook, Latest, News  /  No Comments

What is Dark Traffic? Much like dark matter, something that scientists know exists but aren’t entirely sure what it is, […]

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New bells and whistles added to Facebook’s mobile app ads

By   /  December 5, 2014  /  FaceBook, Latest  /  No Comments

Facebook announced a variety of changes / updates to the way they will be handling mobile app ads on their […]

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Grapevine: How Facebook undresses their users for millionaires

By   /  November 27, 2014  /  FaceBook, Latest  /  No Comments

If you’re willing to pony up the advertising cash to Facebook, they’ll give you the red carpet treatment and access […]

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Facebook kills organic reach; Forrester tells marketers to look elsewhere

By   /  November 19, 2014  /  FaceBook, Latest, News, Popular  /  2 Comments

If you’re attempting organic outreach on Facebook, expect the journey to be uphill and against the wind, both ways. The […]

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Adespresso shares what you shouldn’t do when advertising on Facebook

By   /  November 14, 2014  /  FaceBook, Latest  /  No Comments

There are a LOT of people who hate Facebook ads, and I understand because it’s super easy to get very […]

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FaceBook Bidding Strategies Explained

By   /  November 6, 2014  /  FaceBook, Latest  /  No Comments

Bidding for Facebook ad space is fairly baffling because of its simplicity. Essentially, the highest bidder gets the ad space […]

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Facebook ads used for an elaborate evil prank

By   /  November 4, 2014  /  FaceBook, Latest  /  No Comments

Following a two week long practical joke carried out by his roommate, an Internet marketing guru decided to use his […]

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Muller says Facebook Advertising is rubbish; Loomer says Muller is rubbish

By   /  October 28, 2014  /  FaceBook, Popular  /  No Comments

Derek Muller, creator of the popular Veritasium posted a video several months ago breaking down how there is essentially no […]

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