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PPC Fraud: What it is and how to find it

By   /  October 14, 2014  /  Google  /  No Comments

According to this article from SearchEngine Land, in the middle of 2014, The Search Monitor discovered that a ring of fraudsters was […]

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More holiday tips from AdWords (oddly, “Panic” is not one of them)

By   /  October 13, 2014  /  Google, News  /  No Comments

Based on the information presented by Google on the AdWords blog, I’m astounded that holiday shoppers have any time to […]

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Take advantage of mobile PPC while it’s cheap

By   /  October 10, 2014  /  Google  /  1 Comment

I’ve endlessly mocked Google’s desperation to get people to start using mobile PPC ads, but they kinda have a point, […]

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Improved demographic selection coming to the Google Display Network

By   /  October 9, 2014  /  Google, News  /  No Comments

Google announced the launch of Custom Affinity Audiences on the AdWords blog, which is a fancy way of saying they’ve improved […]

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Christmas is coming… Is your AdWords account ready?

By   /  October 8, 2014  /  Google, News  /  No Comments

My guess is that as with retailers, Google probably makes a huge chunk of their yearly income during the run […]

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AdWords expanding dynamic remarketing to new industries

By   /  October 7, 2014  /  Google, News  /  No Comments

If you’re not familiar with the concept of remarketing (which I wasn’t for a while so I’m going to assume […]

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Better conversion information from AdWords improves data tracking

By   /  October 6, 2014  /  Google  /  No Comments

The trinity of most important metrics (to me at least; for all I know yours involves lemurs) are: Quality Score […]

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Take advantage of AdWords auto item updates or risk ad disapproval

By   /  October 3, 2014  /  Google, News  /  No Comments

Google announces another great but do it or else feature, automatic item updates.  Since specials, discounts  and price changes, along […]

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Can you trust AdWords keyword suggestions?

By   /  October 2, 2014  /  Google  /  No Comments

I am using a smaller and fairly niche account that advertises bulk violin rosin to run tests on, and my […]

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Latest tools and ad formats for AdWords mobile marketing

By   /  October 1, 2014  /  Google, News  /  No Comments

Right on the heels of my Monday post stating that AdWords was deeply invested in getting your money for mobile […]

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Mad Libs comes to AdWords with ad customizers

By   /  September 30, 2014  /  Google  /  No Comments

If you run a large AdWords account, or even a small account with a lot of changing products, you’re going […]

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Smart Phone Tips For Smart Advertisers – Download The Checklist

By   /  September 29, 2014  /  Google, News  /  No Comments

There have recently been several blog posts on the AdWords blog focusing on mobile utilities and/or features, which leads me […]

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Advertising on mobile without a mobile-friendly website? Rubbish!

By   /  September 26, 2014  /  Google  /  No Comments

I spend a lot of time on online marketing sites for news, updates and ideas, and one article I came […]

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Local Inventory Ads go Worldwide

By   /  September 25, 2014  /  Google, News  /  No Comments

Previously known as Local Product Listing Ads, because apparently Google has a rule against a product keeping the same name for […]

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Keeping your keywords in cliques to gang up on Quality Score actually does work

By   /  September 24, 2014  /  Google, Quality Score  /  No Comments

If you’re a regular reader of this blog, you’ll know that I admitted something fairly embarrassing yesterday. One of the […]

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