Does Google care about your landing page for Quality Score? Not really.
I have something fairly embarrassing to admit. I was told many, many times by someone much smarter and more experienced […]
Read More →Budget for desktop and mobile PPC with this AdWords tool
We’ve discussed how to find keywords with the AdWords keyword planner, but recently I stumbled across this great tool that […]
Read More →How Bad Online Reputation Can Negatively Impact Your AdWords Results
As increasing numbers of people use the Internet for either shopping or research before making a purchase, it is essential […]
Read More →Carrot Didn’t Work With Location Extensions So Google Unleashes The Stick
Google loves coming out with innovative new ways of doing things and gives you tons of opportunities to sign up […]
Read More →The “key” to lowering conversion costs on a single keyword is actually a “fork”
After you started your AdWords account, you eventually saw conversions start rolling in. It may have happened quickly or slowly, but […]
Read More →Write better PPC ads using this SEO trick
If you’ve dealt with SEO, you’re probably familiar with the concept of getting your keyword ideas by letting Google’s auto-fill […]
Read More →Are old ads and zombie links eating through your AdWords budget?
Keeping up with a large AdWords account or several accounts can be a bit like wrangling cats, only with less […]
Read More →When it comes to how your mobile ads display, Google says it knows best
Google has announced that they will now be reducing the amount of space that your mobile ad takes up – […]
Read More →PLA news: Steal your competitors’ customers by advertising on their website. Yes, on their website.
In a move that is fairly baffling, but is likely to excite Shopping Campaign users, Product Listing Ads are going […]
Read More →The new AdWords callout extensions are… Pretty. Darn. Great!
Google announced that the newest ad extension, Callouts, will soon be available to all advertisers. Of course by all, they […]
Read More →Why snobing your way to AdWords riches is necessary
If the product you’re offering is something straightforward, like cosmetics, electronics or pet food, you pretty much want anyone interested […]
Read More →Brandish your Brand – A/B testing basics part 2
If you’ve missed the first part of this post, you can find Part 1 here. In the last post, we […]
Read More →What exactly are you testing?A/b testing basics part 1
In general, AdWords PPC advertising involves a lot of testing. You should be testing keywords, landing pages, times of day to […]
Read More →Squeeze more out of your AdWords budget with this planning tip
We’ve already done a post talking about how you should figure out the best time of day or day of […]
Read More →PPC vs SEO – Which one makes grown men cry?
What do Scrooge McDuck, Bill Gates and Warren Buffet have in common? They don’t have to choose between PPC and […]
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