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Does Google care about your landing page for Quality Score? Not really.

By   /  September 23, 2014  /  Google, Quality Score  /  2 Comments

I have something fairly embarrassing to admit.  I was told many, many times by someone much smarter and more experienced […]

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Budget for desktop and mobile PPC with this AdWords tool

By   /  September 19, 2014  /  Google  /  No Comments

We’ve discussed how to find keywords with the AdWords keyword planner, but recently I stumbled across this great tool that […]

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How Bad Online Reputation Can Negatively Impact Your AdWords Results

By   /  September 18, 2014  /  Google  /  No Comments

As increasing numbers of people use the Internet for either shopping or research before making a purchase, it is essential […]

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Carrot Didn’t Work With Location Extensions So Google Unleashes The Stick

By   /  September 17, 2014  /  Google, News  /  No Comments

Google loves coming out with innovative new ways of doing things and gives you tons of opportunities to sign up […]

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The “key” to lowering conversion costs on a single keyword is actually a “fork”

By   /  September 16, 2014  /  Google, Quality Score  /  No Comments

After you started your AdWords account, you eventually saw conversions start rolling in.  It may have happened quickly or slowly, but […]

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Write better PPC ads using this SEO trick

By   /  September 15, 2014  /  Google  /  No Comments

If you’ve dealt with SEO, you’re probably familiar with the concept of getting your keyword ideas by letting Google’s auto-fill […]

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Are old ads and zombie links eating through your AdWords budget?

By   /  September 12, 2014  /  Google  /  No Comments

Keeping up with a large AdWords account or several accounts can be a bit like wrangling cats, only with less […]

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When it comes to how your mobile ads display, Google says it knows best

By   /  September 11, 2014  /  Google, News  /  No Comments

Google has announced that they will now be reducing the amount of space that your mobile ad takes up – […]

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PLA news: Steal your competitors’ customers by advertising on their website. Yes, on their website.

By   /  September 10, 2014  /  Google, News  /  No Comments

In a move that is fairly baffling, but is likely to excite Shopping Campaign users, Product Listing Ads are going […]

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The new AdWords callout extensions are… Pretty. Darn. Great!

By   /  September 9, 2014  /  Google, News  /  No Comments

Google announced that the newest ad extension, Callouts, will soon be available to all advertisers.  Of course by all, they […]

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Why snobing your way to AdWords riches is necessary

By   /  September 8, 2014  /  Conversion Rate Optimization, Google  /  No Comments

If the product you’re offering is something straightforward, like cosmetics, electronics or pet food, you pretty much want anyone interested […]

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Brandish your Brand – A/B testing basics part 2

By   /  September 5, 2014  /  Google  /  No Comments

If you’ve missed the first part of this post, you can find Part 1 here. In the last post, we […]

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What exactly are you testing?A/b testing basics part 1

By   /  September 4, 2014  /  Google  /  No Comments

In general, AdWords PPC advertising involves a lot of testing.  You should be testing keywords, landing pages, times of day to […]

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Squeeze more out of your AdWords budget with this planning tip

By   /  September 3, 2014  /  Google  /  No Comments

We’ve already done a post talking about how you should figure out the best time of day or day of […]

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PPC vs SEO – Which one makes grown men cry?

By   /  September 2, 2014  /  Google, SEO  /  No Comments

What do Scrooge McDuck, Bill Gates and Warren Buffet have in common? They don’t have to choose between PPC and […]

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