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When your impressions aren’t impressing you

By   /  September 1, 2014  /  Google  /  No Comments

If the number of AdWords impressions you’re getting aren’t impressing you, we’ve got some tips in this post on how […]

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When it’s okay to spy on your neighbors sniffing for their dirty little secrets

By   /  August 29, 2014  /  Google  /  No Comments

Along with doing your own research and testing, one of the things that you may want to do to improve […]

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Now you can create animated ads in HTML5 thanks to new tool from Google!

By   /  August 28, 2014  /  Google, News  /  1 Comment

According to the AdWords blog, you can now use the Google Web Designer tool to upload ads to the Google […]

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How to boost AdWords CTR and conversions while reducing cost (yes, it is possible)

By   /  August 27, 2014  /  Conversion Rate Optimization, Google, Quality Score  /  1 Comment

The keys to low-cost and high conversion AdWords campaigns are to take your time, gather data and use testing and […]

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Why you shouldn’t rely on AdWords to select your ads

By   /  August 26, 2014  /  Google  /  No Comments

In the last few weeks, we’ve set up a PPC account for a small business that we’ve been using as […]

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Countdown to the end of AdWords Shopping campaigns

By   /  August 25, 2014  /  Google, News  /  No Comments

AdWords just posted a not so gentle reminder to Shopping campaign users that the end is nigh.  Unless you use […]

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New options for promoting your apps and getting more users with AdWords

By   /  August 22, 2014  /  Google, News  /  No Comments

Google just announced their AdWords blog that they’re offering two new ways for app developers to advertise: Google Search for App […]

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Why we believe the new website calls conversion tracking is a bad idea

By   /  August 21, 2014  /  Google, News  /  No Comments

Let me start out by saying that Google’s latest AdWords update sounds like a really good idea.  They are putting […]

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It’s hard for them to make you dirty filthy rich if you have nothing unique

By   /  August 20, 2014  /  Google  /  No Comments

Landing pages are easy and difficult.  They’re easy because anyone can slap together a landing page, but they’re difficult because […]

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How a Quality Score of 10 lets you completely dominate AdWords auctions

By   /  August 19, 2014  /  Google, Quality Score  /  No Comments

Chuck Topinka recently wrote an article for Quora that was shared on Forbes talking about exactly how AdWords works, and […]

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Google will now force you to use their new match type: Exactish Match

By   /  August 18, 2014  /  Google, News  /  No Comments

In a headline that can only be described as word salad, the AdWords blog recently announced that: Close variant matching for […]

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You’re shooting yourself in the foot if you’re still NOT using mobile-friendly landing pages <br /><small>Here’s proof…</small>

By   /  August 15, 2014  /  Google, SEO  /  No Comments

It can be difficult to create a landing page that manages to convey your product’s features and benefits as well […]

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Google may be forwarding your call extensions to young girls instead of your business

By   /  August 14, 2014  /  Google, News  /  No Comments

A recent article from The SEM Post brought to our attention that the AdWords call forwarding extension may be lacking. […]

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Trying to optimize Quality Score by doing this will make you fail miserably

By   /  August 13, 2014  /  Google, Quality Score  /  No Comments

If you’re dedicated to increasing your AdWords Quality Scores, it is important to actually know what has an effect on […]

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Ask yourself this question before ever advertising on Google: can you afford it?

By   /  August 12, 2014  /  Google  /  No Comments

The one thing that Adwords has over SEO is that while you can spend a lot of money and time […]

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