News: “Search & Display” taken over by “Search With Display Select”, see the difference?
In a classic Google move to confuse people by naming new things almost identically to their previous name, AdWords is […]
Read More →The incredibly simple key to writing ad copy that almost everyone misses
One of the hardest parts of marketing is writing ad copy. You can track and create campaigns based around demographic […]
Read More →Consider these 5 elements before testing your PPC ads if you want them to succeed
We discussed in another post the importance of allowing your ads enough time to run so you can get conclusive […]
Read More →Google admits dropping the ball on PLA shipping rates. They’ve fixed it… kinda.
In spite of the fact that the widow of Shopping Ads is still wearing black and eating casseroles from neighbors, […]
Read More →3 tips for dealing with high CTR low conversion ads before taking them to the woodshed
AdWords ads that have high click-through rates but few if any conversions are the bane of the marketing world. These […]
Read More →Google makes product ratings extensions available for Product Listing Ads
Product Listing Ads are a fairly new thing, even though the Shopping Ads system they evolved from has been around […]
Read More →Which ad extensions are right for your ads and how to track their performance<br /><small>Ad extensions – Part 3 of 3</small>
Part 1 | Part 2 This is the last part in our series about Google AdWords Ad Extensions, at least […]
Read More →Previous visits, reviews, seller ratings, sitelinks, social… know your ad extensions<br /><small>Ad extensions – Part 2 of 3</small>
Part 1 | Part 3 Today’s post is part two of a three part series covering AdWords Extensions, and we’ll […]
Read More →Apps, Calls, Ratings, Locations… know your AdWords ad extensions<br /><small>Ad extensions – Part 1 of 3</small>
Part 2 | Part 3 Over the next few days, we’re going to talk about AdWords ad extensions and we’ll […]
Read More →Why your A/B tests are failing continuously
A/B testing is an excellent way to improve your landing pages as well as your PPC ads, but there needs […]
Read More →News flash: Google distributes free clicks for everyone with NEW dynamic sitelinks!
Google has updated AdWords yet again, and the latest update provides free dynamic sitelinks. There are a whole lot of […]
Read More →Gone are the days when you could set a limit on your spend in Adwords
You might not be aware of it, which is to say I wasn’t aware of it, and since I don’t […]
Read More →You have a powerful branding trick to increase Quality Score but you’ve never used it
As we’ve mentioned about a billion times, Google recently released a whitepaper that discussed some specifics of AdWords Quality Scores […]
Read More →The fortune hidden in dark hours of the day
Left to its own devices, your PPC campaigns will stay up all night, showing your ads to whomever happens to […]
Read More →How geo-targeting in AdWords could make you richer
If you’ve got a physical location, geograhic AdWords targeting is something you should consider – but like anything related to […]
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