Yahoo Launches Smart Stream and it crashes spectacularly
AdAge is reporting that Yahoo! updated Aviate, its app organization tool, to be more like (read: nearly identical to) Google […]
Read More →Smart ads in a world where ads are despised. Mobile games demonstrate.
A few months ago, I started playing a game called AdVenture Capitalist. It’s sort of an automated investment game, but […]
Read More →Warning signs show that automated bidding systems may turn into Skynet
Occasionally, when I read a news piece about some crazy new technology, such as Amazon’s idea to eventually use delivery […]
Read More →Mortgage industry improve PPC advertising, by removing it from the equation
Zillow, the popular real-estate site, started charging for mortgage lenders in 2009 and used a pay-per-lead system. At the time, […]
Read More →Facebook’s Groundbreaking Idea To Only Charge For Viewed Video Ads
On the heels of Facebook’s annoucement that they will now offer improved video tracking data, the Wall Street Journal reports […]
Read More →The Youtubification of Facebook. And its potential failure.
It seems like everytime Facebook does something with their video system, there are a few articles saying that Google should […]
Read More →Google offers a solution to fat fingered ad clicks
One thing that I like about Google is that they actually seem to be interested in selling ads in an […]
Read More →Facebook attempts to solve the mobile conversion issue with “Lead Ads”
One of the biggest conundrums that advertisers face is getting conversions from mobile. Even though study after study shows that […]
Read More →Facebook can recognize your face, even when you are looking away
New Scientist is reporting that Facebook has a new algorithm that can determine who people are in photos, even if […]
Read More →Google cross reporting to fix “leaky conversion” issue
During a livestream in April, Google said that they would be offering improved tracking capabilities, and it was just announced […]
Read More →Could Twitter’s Project Lightning be the key to drawing in new users?
I wrote not that long ago about what I think that Twitter should do to make the platform more attractive […]
Read More →Will Facebook’s “see first” feature revive organic reach?
I’ve mentioned this before, but one of the things I love about Twitter is that I can just go to […]
Read More →Twitter announces “Installed app category targeting”
Twitter has announced the cumbersomely named Installed App Category Targeting as well as new and improved tracking. The new tool […]
Read More →Facebook to follow you into stores with bluetooth beacons
Although we wrote about Twitter possibly taking advantage of beacons before, it’s Facebook that’s currently pulling the trigger on the […]
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