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Using ad views as currency is spreading

By   /  July 28, 2015  /  Innovations  /  No Comments

We recently wrote about how mobile video games are allowing people to exchange ad views for in game boosters. Based […]

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Yahoo Launches Smart Stream and it crashes spectacularly

By   /  July 17, 2015  /  Innovations  /  No Comments

AdAge is reporting that Yahoo! updated Aviate, its app organization tool, to be more like (read: nearly identical to) Google […]

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Smart ads in a world where ads are despised. Mobile games demonstrate.

By   /  July 14, 2015  /  Innovations  /  No Comments

A few months ago, I started playing a game called AdVenture Capitalist. It’s sort of an automated investment game, but […]

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Warning signs show that automated bidding systems may turn into Skynet

By   /  July 13, 2015  /  Innovations  /  No Comments

Skynet

Occasionally, when I read a news piece about some crazy new technology, such as Amazon’s idea to eventually use delivery […]

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Mortgage industry improve PPC advertising, by removing it from the equation

By   /  July 10, 2015  /  Innovations  /  No Comments

John Walsh

Zillow, the popular real-estate site, started charging for mortgage lenders in 2009 and used a pay-per-lead system. At the time, […]

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Facebook’s Groundbreaking Idea To Only Charge For Viewed Video Ads

By   /  July 8, 2015  /  Innovations  /  No Comments

On the heels of Facebook’s annoucement that they will now offer improved video tracking data, the Wall Street Journal reports […]

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The Youtubification of Facebook. And its potential failure.

By   /  July 3, 2015  /  FaceBook, Innovations, Latest  /  No Comments

It seems like everytime Facebook does something with their video system, there are a few articles saying that Google should […]

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Google offers a solution to fat fingered ad clicks

By   /  June 30, 2015  /  Google, Innovations, Latest  /  No Comments

One thing that I like about Google is that they actually seem to be interested in selling ads in an […]

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Facebook attempts to solve the mobile conversion issue with “Lead Ads”

By   /  June 29, 2015  /  FaceBook, Innovations, Latest  /  No Comments

One of the biggest conundrums that advertisers face is getting conversions from mobile. Even though study after study shows that […]

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Facebook can recognize your face, even when you are looking away

By   /  June 26, 2015  /  FaceBook, Innovations, Latest  /  No Comments

New Scientist is reporting that Facebook has a new algorithm that can determine who people are in photos, even if […]

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Google cross reporting to fix “leaky conversion” issue

By   /  June 24, 2015  /  Google, Innovations, Latest  /  No Comments

During a livestream in April, Google said that they would be offering improved tracking capabilities, and it was just announced […]

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Could Twitter’s Project Lightning be the key to drawing in new users?

By   /  June 23, 2015  /  Innovations, Latest, Twitter  /  No Comments

I wrote not that long ago about what I think that Twitter should do to make the platform more attractive […]

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Will Facebook’s “see first” feature revive organic reach?

By   /  June 22, 2015  /  FaceBook, Innovations, Latest  /  No Comments

I’ve mentioned this before, but one of the things I love about Twitter is that I can just go to […]

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Twitter announces “Installed app category targeting”

By   /  June 17, 2015  /  Innovations, Latest, Twitter  /  No Comments

Twitter has announced the cumbersomely named Installed App Category Targeting as well as new and improved tracking. The new tool […]

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Facebook to follow you into stores with bluetooth beacons

By   /  June 11, 2015  /  FaceBook, Innovations, Latest  /  No Comments

Although we wrote about Twitter possibly taking advantage of beacons before, it’s Facebook that’s currently pulling the trigger on the […]

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