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AdWords expanding dynamic remarketing to new industries

By   /  October 7, 2014  /  Google, News  /  No Comments

If you’re not familiar with the concept of remarketing (which I wasn’t for a while so I’m going to assume […]

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Take advantage of AdWords auto item updates or risk ad disapproval

By   /  October 3, 2014  /  Google, News  /  No Comments

Google announces another great but do it or else feature, automatic item updates.  Since specials, discounts  and price changes, along […]

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Latest tools and ad formats for AdWords mobile marketing

By   /  October 1, 2014  /  Google, News  /  No Comments

Right on the heels of my Monday post stating that AdWords was deeply invested in getting your money for mobile […]

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Smart Phone Tips For Smart Advertisers – Download The Checklist

By   /  September 29, 2014  /  Google, News  /  No Comments

There have recently been several blog posts on the AdWords blog focusing on mobile utilities and/or features, which leads me […]

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Local Inventory Ads go Worldwide

By   /  September 25, 2014  /  Google, News  /  No Comments

Previously known as Local Product Listing Ads, because apparently Google has a rule against a product keeping the same name for […]

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Carrot Didn’t Work With Location Extensions So Google Unleashes The Stick

By   /  September 17, 2014  /  Google, News  /  No Comments

Google loves coming out with innovative new ways of doing things and gives you tons of opportunities to sign up […]

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When it comes to how your mobile ads display, Google says it knows best

By   /  September 11, 2014  /  Google, News  /  No Comments

Google has announced that they will now be reducing the amount of space that your mobile ad takes up – […]

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PLA news: Steal your competitors’ customers by advertising on their website. Yes, on their website.

By   /  September 10, 2014  /  Google, News  /  No Comments

In a move that is fairly baffling, but is likely to excite Shopping Campaign users, Product Listing Ads are going […]

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The new AdWords callout extensions are… Pretty. Darn. Great!

By   /  September 9, 2014  /  Google, News  /  No Comments

Google announced that the newest ad extension, Callouts, will soon be available to all advertisers.  Of course by all, they […]

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Now you can create animated ads in HTML5 thanks to new tool from Google!

By   /  August 28, 2014  /  Google, News  /  1 Comment

According to the AdWords blog, you can now use the Google Web Designer tool to upload ads to the Google […]

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Countdown to the end of AdWords Shopping campaigns

By   /  August 25, 2014  /  Google, News  /  No Comments

AdWords just posted a not so gentle reminder to Shopping campaign users that the end is nigh.  Unless you use […]

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New options for promoting your apps and getting more users with AdWords

By   /  August 22, 2014  /  Google, News  /  No Comments

Google just announced their AdWords blog that they’re offering two new ways for app developers to advertise: Google Search for App […]

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Why we believe the new website calls conversion tracking is a bad idea

By   /  August 21, 2014  /  Google, News  /  No Comments

Let me start out by saying that Google’s latest AdWords update sounds like a really good idea.  They are putting […]

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Google will now force you to use their new match type: Exactish Match

By   /  August 18, 2014  /  Google, News  /  No Comments

In a headline that can only be described as word salad, the AdWords blog recently announced that: Close variant matching for […]

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Google may be forwarding your call extensions to young girls instead of your business

By   /  August 14, 2014  /  Google, News  /  No Comments

A recent article from The SEM Post brought to our attention that the AdWords call forwarding extension may be lacking. […]

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