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Advertisers are squishing ads in everywhere, including the Windows 10 Start menu

By   /  October 1, 2015  /  Opinion  /  No Comments

I’m not sure if this is as a result of the Rise of The Ad Blockers, something that I think […]

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Study shows YouTube charges for robot video views

By   /  September 24, 2015  /  Opinion  /  No Comments

According to a study titled Understanding the detection of fake view fraud in Video Content Portals, it was discovered that […]

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HTTPS is making the web safer for hackers creating malvertising

By   /  September 17, 2015  /  Opinion  /  No Comments

MalwareBytes recently had a post talking about how an enormous malvertising campaign went on for weeks before being detected. The […]

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is programmatic advertising worth the cost?

By   /  September 15, 2015  /  Opinion  /  No Comments

Programmatic advertising is for many companies THE way to do advertising. It uses computer systems to automate bidding, making split […]

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The Ad Wars Have Begun – Google is fighting back against ad blockers

By   /  September 10, 2015  /  Opinion  /  No Comments

I wrote not that long ago that the only way for publishers to fight back against ad blockers was to […]

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Ancestry.com may be using your DNA to determine what ads you see

By   /  September 8, 2015  /  News, Opinion  /  No Comments

A recent article from Freedom to Tinker indicates that however invasive you might think Google or Facebook are when it […]

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Mashable post on mobile advertising was shared nearly 2k times but is basically jibberish

By   /  September 3, 2015  /  Opinion  /  No Comments

I feel sorta bad about the fact that I’m going to go after a post that was written by someone […]

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Study that shows sex and violence don’t sell has hole you could drive a semi through

By   /  September 1, 2015  /  Opinion  /  No Comments

The Independant and a number of other publications have been running stories on a study that shows sex and violence […]

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The only real way to stop ad blockers: don’t give people using them access to content

By   /  August 27, 2015  /  Opinion  /  No Comments

For a long time, publishers didn’t really worry about ad blockers. However, as lots and lots of reports have come […]

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No, mobile is not the solution for dealing with Ad Blockers

By   /  August 18, 2015  /  Opinion  /  No Comments

A recent article in AdWeek said that advertisers who were worried about Ad Blockers should just switch their attention to […]

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Former CEO of Forbes says online advertising too complex, too little transparency

By   /  August 11, 2015  /  Opinion  /  No Comments

Jim Spanfeller currently runs the Spanfeller Media Group, has the title of chairman emeritus of the Internet Advertising Bureau and […]

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Is it the end for banner ads? LinkedIn and Yelp give display the ax.

By   /  August 6, 2015  /  Opinion  /  3 Comments

We wrote a few days ago about how Flash should go quietly into the night, but won’t. Somewhat related to […]

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Another day, another flash exploit sends malicious codes through ads, so why are flash ads still a thing?

By   /  August 4, 2015  /  Opinion  /  No Comments

Flash ads are terrible. Along with being memory hogs and crashing people’s browsers, they also allow hackers to send malicious […]

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Advertisers are paying about $1 billion for ads that are never seen due to mobile app fraud

By   /  July 30, 2015  /  Opinion  /  No Comments

Click fraud is something that has been going on for a while on computers, but a study from Forensiq indicates […]

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Political ads dollars to focus on TV efforts, smoke signals and the abacus

By   /  July 23, 2015  /  Opinion  /  No Comments

The Washington Post is reporting that political candidates in the United States are intending to spend the GDP of smaller […]

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