Quality Score

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Google Bug Leaves Clues Into AdWords Quality Score Algorithm

By   /  April 24, 2015  /  Failures, Google, Latest, Quality Score  /  No Comments

If you’ve dealt with AdWords and Quality Score, it can feel like you’re trying to make adjustments based on a […]

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Quality Score matters, even if you really hate it like this guy does

By   /  October 30, 2014  /  Controversy, Quality Score  /  No Comments

Jason McDonald wrote an article explaining why he “hate, hate, hate, hate, hate[s]” AdWords Quality Score. I’ve got some complaints […]

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Keeping your keywords in cliques to gang up on Quality Score actually does work

By   /  September 24, 2014  /  Google, Quality Score  /  No Comments

If you’re a regular reader of this blog, you’ll know that I admitted something fairly embarrassing yesterday. One of the […]

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Latest

Does Google care about your landing page for Quality Score? Not really.

By   /  September 23, 2014  /  Google, Quality Score  /  2 Comments

I have something fairly embarrassing to admit.  I was told many, many times by someone much smarter and more experienced […]

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Latest

The “key” to lowering conversion costs on a single keyword is actually a “fork”

By   /  September 16, 2014  /  Google, Quality Score  /  No Comments

After you started your AdWords account, you eventually saw conversions start rolling in.  It may have happened quickly or slowly, but […]

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Latest

How to boost AdWords CTR and conversions while reducing cost (yes, it is possible)

By   /  August 27, 2014  /  Conversion Rate Optimization, Google, Quality Score  /  1 Comment

The keys to low-cost and high conversion AdWords campaigns are to take your time, gather data and use testing and […]

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Latest

How a Quality Score of 10 lets you completely dominate AdWords auctions

By   /  August 19, 2014  /  Google, Quality Score  /  No Comments

Chuck Topinka recently wrote an article for Quora that was shared on Forbes talking about exactly how AdWords works, and […]

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Latest

Trying to optimize Quality Score by doing this will make you fail miserably

By   /  August 13, 2014  /  Google, Quality Score  /  No Comments

If you’re dedicated to increasing your AdWords Quality Scores, it is important to actually know what has an effect on […]

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