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Publishers rarely find success with paid subscriptions, so advertising is needed to make ends meet

By   /  August 25, 2015  /  Studies  /  No Comments

Hubspot’s Digital Publishing Benchmarks Report Snapshot: Monetization indicates that most publishers can’t make it by only charging for content, and […]

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Study finds TV advertising to be a leg deeper in the grave for Canada’s marketers

By   /  July 9, 2015  /  Studies  /  No Comments

A recent report from eMarketer shows that video ads shown on TV are just as good as video ads shown […]

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Some truth about what works in Twitter mobile ads

By   /  June 19, 2015  /  Latest, Studies, Twitter  /  No Comments

When I saw that Diginomica had done an article about Twitter testing how ads effect users subconsciously, I suspected it […]

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Report: Social media doesn’t have a lot of fans in small business

By   /  June 5, 2015  /  Business, Latest, Social Media, Studies  /  No Comments

A recent eMarketer report indicates that one of the major reasons small and medium sized businesses are not that hot […]

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Mobile ads are on the rise, will desktop advertising soon be completely irrelevant?

By   /  April 7, 2015  /  Latest, Miscellaneous, Studies  /  2 Comments

Just a few days ago I wrote about how mobile ad spending was about to outpace desktop ad spending and […]

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Mobile Ad Spend Will Exceed Desktop Ad Spend By 2016

By   /  April 2, 2015  /  Latest, Miscellaneous, Studies  /  No Comments

According to a recent study from eMarketer, by 2016, mobile ad spending is expected to exceed desktop ad spending and […]

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Facebook publishes Nielsen study results that are questionable at best

By   /  March 24, 2015  /  FaceBook, Latest, Studies  /  No Comments

Facebook recently published the results of a study from Nielsenthe same company that does TV ratings, on their Business Blog […]

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TV Advertising Dies A Slow But Unsurprisingly Steady Death

By   /  March 20, 2015  /  Latest, Miscellaneous, Studies  /  No Comments

According to an article from Variety the upfronts may not be long for this world. Upfronts are the time which […]

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Study shows that Tweets reflect what interests TV watchers

By   /  March 10, 2015  /  Latest, Studies, Twitter  /  No Comments

According to the New York Times, Nielsen did a study of 300 people and discovered that Tweet volumes spike at […]

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