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Failing to be Facebook, Twitter takes a crack at Amazon & Google Shopping

By   /  June 25, 2015  /  Failures, Latest, Twitter  /  No Comments

Summary: Twitter is testing a new shopping platform to buy items from tweets but it appears to be not well thought out.

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Could Twitter’s Project Lightning be the key to drawing in new users?

By   /  June 23, 2015  /  Innovations, Latest, Twitter  /  No Comments

I wrote not that long ago about what I think that Twitter should do to make the platform more attractive […]

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Some truth about what works in Twitter mobile ads

By   /  June 19, 2015  /  Latest, Studies, Twitter  /  No Comments

When I saw that Diginomica had done an article about Twitter testing how ads effect users subconsciously, I suspected it […]

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Twitter announces “Installed app category targeting”

By   /  June 17, 2015  /  Innovations, Latest, Twitter  /  No Comments

Twitter has announced the cumbersomely named Installed App Category Targeting as well as new and improved tracking. The new tool […]

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Why Twitter Will Never Beat FaceBook

By   /  June 15, 2015  /  Failures, Latest, Opinion, Twitter  /  No Comments

If you haven’t heard that Dick Costolo has stepped down as head of Twitter and is temporarily being replaced by […]

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Twitter makes “amplify ads” user friendly to alleviate advertisers frustrations

By   /  June 2, 2015  /  Innovations, Latest, Twitter  /  No Comments

Twitter’s Amplify program is a popular-ish one, but it has a major drawback of being a bit convoluted, which meant […]

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Ad telling transgender people to kill themselves makes waves on Twitter

By   /  May 27, 2015  /  Failures, Latest, Twitter  /  No Comments

Twitter has been covering itself in glory lately. On the heels of having Promoted Tweets showing up in X-rated feeds, […]

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Major brands find promoted tweets appearing on adult profiles

By   /  May 12, 2015  /  Failures, Latest, Twitter  /  No Comments

AdWeek discovered that a number of advertisers, including Duane Reade, Gatorade, NBCUniversal and Nielsen Ratings had ads that showed up […]

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Google & Twitter join forces to improve ad tracking across the web

By   /  May 4, 2015  /  Innovations, Latest, Twitter  /  No Comments

Google has been watching Facebook slowly erode what was once nearly total control of online advertising, and in an effort […]

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Twitter invests in Swirl to serve you targeted ads while you shop at the mall

By   /  April 28, 2015  /  Innovations, Latest, Twitter  /  No Comments

Or the grocery store. Or anywhere you buy stuff. In-store push notifications (AKA in-store ads) is a bandwagon that a […]

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Twitter to shows ads in users’ profiles. Is there somewhere they won’t go?

By   /  April 6, 2015  /  Failures, Latest, News, Twitter  /  No Comments

According to information obtained by Re/code, Twitter is now testing putting ads in Twitter user’s profiles. To clarify, this the […]

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Twitter Surges To Third Place In Display Ad Revenue, Unseating Yahoo

By   /  April 1, 2015  /  Latest, News, Other, Twitter, Yahoo  /  No Comments

According to a report from eMarketer, Twitter is expected to overtake Yahoo! in online display advertising sales. Although Facebook is […]

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Twitter Experiments With Autoplay Video & Carousel Ads

By   /  March 25, 2015  /  Innovations, Latest, News, Twitter  /  No Comments

According to recent reports, one from AdAge and one from The Next Web, Twitter is currently testing a few new […]

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Twitter announces Partner Audiences, Improving Ad Targeting

By   /  March 12, 2015  /  Latest, News, Twitter  /  No Comments

Twitter announced via their advertisers blog that they are now offering Partner Audiences. These audiences allow you to advertise to […]

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Study shows that Tweets reflect what interests TV watchers

By   /  March 10, 2015  /  Latest, Studies, Twitter  /  No Comments

According to the New York Times, Nielsen did a study of 300 people and discovered that Tweet volumes spike at […]

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