As we’ve mentioned about a billion times, Google recently released a whitepaper that discussed some specifics of AdWords Quality Scores that apparently slipped their mind in the last five years. One of the things that they just got around to telling us was that the Quality Scores of new ads are determined in part by related keywords.
If you’re a brand owner, you can get a relevancy boost by creating ads that target your own brand name. In addition to the high relevancy of these ads, you will also see a higher CTR for these ads because people searching for your brand name will be looking for your site specifically. In fact, according to a post by Alan Mitchell, branded PPC ads regularly see a 40 percent higher than average CTR.
Basically, if you’re not bidding on your brand, you must hate money. (And if that’s the case, we’ll be more than happy to help you get rid of the excess.)
