Google announced that the newest ad extension, Callouts, will soon be available to all advertisers. Of course by all, they mean all advertisers who meet Quality Score retirements and the like, but that could be you. Having trouble getting your Quality Scores high enough to qualify for ad extensions? We do have a tool for that.
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Callout extensions allow you to add between two and four call outs to your ads. Some examples of callouts are:
- Free Shipping
- 20% of List Price
- 24/7 Tech Support
- Live Chat
- Undead Chat
There are a variety of benefits to using Callouts. They take up more real estate on a search result page, they give you more room to work with (up to 25 characters for each call out) and they allow you to focus on what makes your product or service different. Additionally, they work with other extensions. For example, if you are using the Call Extension, you might put in a Callout that mentions 24/7 sales support.
Callout Extensions, How Do They Work?
Callouts are added just like any other extension in the Ad Extensions tab in your account. You can also track relevant data, such as how particular call outs perform and the like in this area. You’ll need to set up at least two call outs for them to show up, and you can create them at the Campaign, Ad Group and Keyword Level. Keyword level trumps Ad Group level, which trumps Campaign level call outs. In other words, if you don’t have a call outs attached to a Keyword Group, it will default to the Ad Group call outs, and if you don’t have Ad Group call outs, it will default to Campaign level call outs.
