Although it hasn’t been officially published on the AdWords blog, it has been confirmed by an AdWords representative that Large Customer Sales accounts will soon be switched to an invoicing system that will not accept credit cards for payments.
Kirk Williams of Zato Marketing spoke with an AdWords rep over Twitter about the changes, and he shared his conversation in the tweet below.
— Kirk Williams (@PPCKirk) December 3, 2014
Fewer than one percent of AdWords customers have LCS accounts, and those with accounts being transitioned will be contacted beforehand. 1
According to Search Engine Roundtable, Google stands to save an estimated 2% in credit card fees by cutting their top customers off from plastic. What’s interesting is that this move may be part of a larger one to get people on board with a new AdWords Credit Card.
Google to launch an AdWords credit card in the UK with plans for the US
Per Tech Crunch, Google has been running a pilot credit card program in the U.S. for the last year. Based on the success of this venture, Google says that they’re launching AdWords Business Credit in the UK with plans for a future launch in the U.S.
According to Google, the new card will:
- In the UK, AdWords Business Credit will have a variable 11.9% APR Representative. In the US, AdWords Business Credit will offer an APR as low as 8.99%*, the same rate as in the pilot. Neither card will have annual fees, and they will both have an ample credit limit for AdWords.
- We’re teaming up with Barclaycard, part of the Barclays group, in the UK and Comenity Capital Bank in the US to issue the card. Both are MasterCard cards.
- AdWords Business Credit can only be used for AdWords advertising purchases.
While Google makes it pretty clear that they’re targeting small and medium sized businesses right now, it will be interesting to see if they don’t eventually make the credit card available to the LCS customers that are now being switched to invoiced accounts.
 I know you’re thinking that sentence should start with “Less than,” but fewer is used in the cases of finite numbers. Don’t blame me, blame grammar.
Image Credit: Jonathon Colman