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Google news roundup: Best practices guides & New App

By   /  March 6, 2015  /  1 Comment

Google has made a number of announcements via the AdWords Blog in the last few days, including the release of a new AdWords app for Android and two new best practices guides: Driving Calls with AdWords and Re-engage Past Site Visitors with Programmatic Remarketing on Google Display.

Driving calls with AdWords

You can download the guide here, and it covers topics like:

  • Figuring out if you want clicks or calls
  • How to measure calls
  • Generating more calls with bidding strategies


Re-marketing to past visitors

This guide, which you can download here, helps you to get customers that have visited your site before or abandoned a shopping cart to return and actually buy something this time. In this guide, Google covers:

  • Setting up tags on your website
  • The most effective remarketing ads and lists
  • The benefits of automated bidding tools
  • How to target customers based on their previous behaviors


The New AdWords App

According to Google, the new app allows you manage your AdWords account on the go, and it lets you:

  • View campaign stats
  • Update bids and budgets
  • Get real-time alerts and notifications
  • Act on suggestions to improve your campaigns
  • Call a Google expert


About the author

I'm an avid reader of stuff and devour information of all kind. For the past four years, I've been pursuing my passion for writing. When I'm not reading or writing, you'll find me knitting. Follow me on twitter: @MarilynMaupinTS

1 Comment

  1. Nice article. I’m glad that negative keyword maintenance is stressed; it is vital to Adwords success.

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