Lightbox ads now available on all screens
Google recently announced that Lightbox ads would be available for mobile devices, and a recent blog post states that they are now available to all advertisers globally. The main benefit of Lightbox ads is that they conform to fit any screen, from desktops to tablets to smart phones since they are built in HTML5 with responsive design. Currently, Google states that the ads can be created using uploaded images, Google Maps listings and YouTube videos. They also plan to allow ads to be created with content from other Google products, like Google+ profiles, in the near future.
Like most AdWords ads, they billed based on cost per engagement, and you’re only charged if someone clicks on an ad or hovers over the ad with their mouse for two seconds. (Ads tell you to hover to expand.) Additionally, Google also states that:
[T]he optimization engine behind Lightbox ads learns over time so your campaigns get better at reaching the audience most likely to engage with your message as your campaign runs.
Watch the video below to see how Lightbox ads work.
AdWords Editor 11.0
According to Google, the new AdWords Editor has been redesigned from the ground up and has a variety of tools that are designed to help power users. New features include:
- The ability to open multiple windows at the same time.
- Manage multiple accounts at the same time
- An advanced search bar that lets you search using multiple criteria
- New keyboard shortcuts
- Bulk editing tools and multi-selection functionality