If you’re a business that uses Location Ad extensions, if someone does a search for a location through a mobile device and there are a few within a reasonably close distance, they’ll see up to three options pop up for them.
Depending on your and your customer’s settings, you can either list the street that a location is on or the city it’s in and how far away it is from the user. By default, ads will now show either single locations or in groups of 2 or 3, so you don’t need to do anything to take advantage of this new feature.
If you live in a rural area or one that’s not super highly populated, this may seem like no big deal. However, I used to live in Orlando, where it was common to see two 7/11 gas stations across the street from each other because if you were on the wrong side of the road, it would take you 30 minutes to get over there and back into traffic going the right way.
Additionally, a grocery store 10 miles away might actually be “closer” than the one 5 miles away because of traffic patterns and times of day. You haven’t lived until you’ve been on a 10 lane highway with your car in park because of rush hour(s).