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Take advantage of mobile PPC while it’s cheap

By   /  October 10, 2014  /  1 Comment

I’ve endlessly mocked Google’s desperation to get people to start using mobile PPC ads, but they kinda have a point, although it may be a bit different from mine.  Google wants you to start using mobile PPC ads because no one is really competing – at least not at the same level as the desktop competition – which means they’re not making nearly as much money as they could be.  I think it’s a good idea because right now, it’s cheaper in many situations, and in some cases, mobile ads have a higher CTR.

Using the Get Traffic Estimates for a List of Keywords under the Keyword Planner in AdWords, I did a search for three different keywords.  Each keyword had a maximum bid of $45 (just to be sure I saw what the highest bid was) with a daily cap of $500 per day.  Since these keywords had no relation to my account, I assume that the results were based on keyword average because I don’t have a Quality Score for any of them.  These are just estimates, and your mileage will vary based on your Quality Scores, however, there’s a very strong trend.

Keyword: New York Coffee

coffee

Keyword: Oil Change

oil

Keyword: Dishwasher

dish

Each and every keyword in question had a higher CTR and a lower CPC, sometimes dramatically.  Now, there is no information on conversions or anything like that, and there is no one-size-fits-all rule for advertising.  However, if you’re trying to stretch your budget, focusing on mobile or increasing your mobile and decreasing your desktop presence may be a good way to do it.

 

Image Credit: Andy Pixel

About the author

I'm an avid reader of stuff and devour information of all kind. For the past four years, I've been pursuing my passion for writing. When I'm not reading or writing, you'll find me knitting. Follow me on twitter: @MarilynMaupinTS

1 Comment

  1. Chris says:

    I'm nearly not doing as much mobile as I should. Great reminder.

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