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A $8,602 spend on LinkedIn ads turns into $213,210 in revenue

By   /  October 30, 2014  /  1 Comment

Travis Ketchum decided to give LinkedIn advertising a shot, and with some calculations and planning, he was able to turn an $8,602.69 investment into well over $200,000 in revenue.


He used a few fairly simple tricks to obtain this ROI, which we’ll cover in a bit, but it’s important to note that he made use of an existing and successful sales funnel.

For this campaign, he was advertising in-person events for a client. The first was free, the second cost $3,000 and the next $15,000. 1 His average attendance and conversion rates were 50 percent, 13 percent and 35 percent respectively. Assuming that 100 people attend the free event, the second event will produce $24,000 and the third will produce $45,000. Once you do the math, each lead represents $690 in income.

With his ads Ketchum was able to get a 10 percent conversion out of 3,094 clicks with an ad spend with a CPC of $2.78. In other words, he was able to make $66.22 per click.

He doesn’t go into specifics of how he wrote the ads, but his highlights are:

  • Straightforward headlines are your friend. The most successful read along the lines of “Free Event in [Location] on [Day]”
  • Pictures are crucial. Low performing ads were turned into top performers with the right image choice.
  • Copy should be concise, and he just went with more event details. Of course, each product / service is different, so your milage may vary on this detail.

More details can be found in Ketchum’s article: 10k Linkedin Ads Experiment – How To Guide

[1] While those prices tend to be steep for many, LinkedIn is the place to make those kind of asks since its demographic is business professionals.

About the author

I'm an avid reader of stuff and devour information of all kind. For the past four years, I've been pursuing my passion for writing. When I'm not reading or writing, you'll find me knitting. Follow me on twitter: @MarilynMaupinTS

1 Comment

  1. chris says:

    Nice article. I want that kind of return.

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