Emojis have become increasingly popular, apparently because typing and words are hard, and Twitter has already made a number of generic ones available. They have also created some special emjois, referred to as hashflags, for events, like the VMAs or the launch of the new Star Wars movie. One of their more recent hashflags is of two glass bottles of Coke clinking together, and it’s their first ad based hashflag. They have said that they are open to working with advertisers in the future and creating additional ad based hashflags after this successful test with Coke.
The idea of pulling an app from the app store because it’s wildly successful seems a bit strange, but that’s exactly what just happened with the ad blocking app Peace. The reason that the app was pulled is because the creators didn’t feel good about the fact that the app blocks 100% of ad content, and it was felt that not all of these ads deserve to be blocked. The app will continue to work for those who have downloaded it, but no updates will be forthcoming.
eMarketer estimates that Canadian digital ad spend will grow by 15% this year, with most of it coming from display video and mobile. Currently, 34% of the country’s total ad spend is digital, and it is only expected to hit just under 42% by 2019 since digital ad spending growth is expected to drop to a single digit in the next few years. During this time, digital ad spending for mobile is expected to double to about 28% of the market share.
Facebook’s ‘Ludicrous’ Video Ad Metrics Highlight Digital’s Lingering Low Standards, Martin Sorrell Says
Martin Sorrell, CEO of WPP, a multinational advertising company based in the UK, had few nice things to say about measurement for digital ads. He specifically talked about how bad Facebook’s viewability measurements are and stated that the viewability standards for TV advertising are much better. In general, he feels that the current standards are not efficient, effective or accurate.