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3 Google AdWords updates you don’t want to miss

By   /  November 11, 2014  /  Google, Latest  /  No Comments

Google announced a slew of updates and user guides these recent days that are of interest: Improvements to bulk account […]

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Google releases AdWords bidding guide, here are the highlights

By   /  November 10, 2014  /  Google, Latest  /  No Comments

Via the AdWords Blog, Google has announced the release of the Making A Bid For Profit best practices guide.  Here are […]

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Stay logged into multiple AdWords accounts simultaneously, like in Gmail!

By   /  November 4, 2014  /  Google, Latest, News  /  No Comments

In a move that should actually make everyone happy, Google is now allowing you to stay logged into multiple Google […]

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Quality Score matters, even if you really hate it like this guy does

By   /  October 30, 2014  /  Controversy, Quality Score  /  No Comments

Jason McDonald wrote an article explaining why he “hate, hate, hate, hate, hate[s]” AdWords Quality Score. I’ve got some complaints […]

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Google Announces The New AdWords Policy Center. Should We Ignore It?

By   /  October 22, 2014  /  Google, News  /  No Comments

Google has announced that they’re launching a new AdWords Policy Center. For most people, this will probably be the equivalent […]

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Christmas shopping has already started – have you started selling too?

By   /  October 20, 2014  /  Google  /  No Comments

Along with Google’s oft repeated warning that holiday shoppers are starting earlier each year, they’re also reporting on the AdWords […]

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PPC Fraud: What it is and how to find it

By   /  October 14, 2014  /  Google  /  No Comments

According to this article from SearchEngine Land, in the middle of 2014, The Search Monitor discovered that a ring of fraudsters was […]

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More holiday tips from AdWords (oddly, “Panic” is not one of them)

By   /  October 13, 2014  /  Google, News  /  No Comments

Based on the information presented by Google on the AdWords blog, I’m astounded that holiday shoppers have any time to […]

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Improved demographic selection coming to the Google Display Network

By   /  October 9, 2014  /  Google, News  /  No Comments

Google announced the launch of Custom Affinity Audiences on the AdWords blog, which is a fancy way of saying they’ve improved […]

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Christmas is coming… Is your AdWords account ready?

By   /  October 8, 2014  /  Google, News  /  No Comments

My guess is that as with retailers, Google probably makes a huge chunk of their yearly income during the run […]

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AdWords expanding dynamic remarketing to new industries

By   /  October 7, 2014  /  Google, News  /  No Comments

If you’re not familiar with the concept of remarketing (which I wasn’t for a while so I’m going to assume […]

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Better conversion information from AdWords improves data tracking

By   /  October 6, 2014  /  Google  /  No Comments

The trinity of most important metrics (to me at least; for all I know yours involves lemurs) are: Quality Score […]

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Take advantage of AdWords auto item updates or risk ad disapproval

By   /  October 3, 2014  /  Google, News  /  No Comments

Google announces another great but do it or else feature, automatic item updates.  Since specials, discounts  and price changes, along […]

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Can you trust AdWords keyword suggestions?

By   /  October 2, 2014  /  Google  /  No Comments

I am using a smaller and fairly niche account that advertises bulk violin rosin to run tests on, and my […]

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Latest tools and ad formats for AdWords mobile marketing

By   /  October 1, 2014  /  Google, News  /  No Comments

Right on the heels of my Monday post stating that AdWords was deeply invested in getting your money for mobile […]

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