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Why manufacturing gender equality in tech is a lost battle

By   /  June 10, 2015  /  Controversy, Latest, Opinion  /  No Comments

Rand Fishkin of Moz wrote a wonderful and well-written piece on why he believes in the importance of increasing diversity […]

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Why the Oatmeal is wrong about Net Neutrality (and probably you too)

By   /  November 14, 2014  /  Business, Latest, Popular  /  5 Comments

Note: If you disagree with the content of this post, please don’t strangle the puppy, just tell us why in the comments.

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The dangers of advertising on sensational websites

By   /  November 12, 2014  /  Business, Latest, Startup  /  No Comments

We touched on this briefly with our post on Gawker about how it’s become toxic to advertisers as a result of the […]

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The truth about shopping cart abandonment

By   /  November 3, 2014  /  Business, Conversion Rate Optimization  /  No Comments

Otherwise known as: If you’re not offering free shipping, you’re shooting yourself in the foot. With a machine gun. There’s […]

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How Intel and Adobe got stuck in the middle of an Internet scandal

By   /  October 29, 2014  /  Business  /  2 Comments

Adobe, Intel and a few other major companies have recently learned the hard way that ignorance of niche Internet feud […]

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Raising Prices Is Good For 3 Reasons Customers Won’t Hate You For

By   /  October 23, 2014  /  Business  /  No Comments

If you’ve been to Amazon, which is something even people living under a rock have done, so I’ll assume you […]

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Methods of increasing sales like Don Corleone, possibly without the threats.

By   /  October 21, 2014  /  Business  /  No Comments

Make them an offer they can’t refuse!1 We all know you always need a baseball bat to conduct effective business, but sometimes there […]

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3 psychological flaws we can leverage to make more sales

By   /  October 17, 2014  /  Business  /  No Comments

Today is the second part of a short series about psychological techniques that major online retailers use to get people […]

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4 psychological tactics we can imitate to get more sales

By   /  October 16, 2014  /  Business  /  No Comments

I recently stumbled across an article from Wired discussing how giants like Amazon and Groupon use psychology to drive sales […]

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Spur purchases with countdown timers during the holidays

By   /  October 15, 2014  /  Google  /  No Comments

I’m not saying you should turn your landing pages into a countdown to doom timer, but I’m not saying you […]

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