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Mortgage industry improve PPC advertising, by removing it from the equation

By   /  July 10, 2015  /  Innovations  /  No Comments

John Walsh

Zillow, the popular real-estate site, started charging for mortgage lenders in 2009 and used a pay-per-lead system. At the time, […]

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Facebook’s Groundbreaking Idea To Only Charge For Viewed Video Ads

By   /  July 8, 2015  /  Innovations  /  No Comments

On the heels of Facebook’s annoucement that they will now offer improved video tracking data, the Wall Street Journal reports […]

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Google cross reporting to fix “leaky conversion” issue

By   /  June 24, 2015  /  Google, Innovations, Latest  /  No Comments

During a livestream in April, Google said that they would be offering improved tracking capabilities, and it was just announced […]

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Google Releases Best Practices Guide for Using Analytics With AdWords

By   /  February 20, 2015  /  Google, Latest, News  /  1 Comment

Google made a new Best Practices Guide for taking data from Analytics and using it to improve your AdWords efforts […]

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Google brings in store tracking capabilities to Adwords advertisers

By   /  December 22, 2014  /  Google, Latest  /  No Comments

Google announced that they have made improvements to the Estimated Total Conversion system they launched last year. As of right […]

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Better conversion information from AdWords improves data tracking

By   /  October 6, 2014  /  Google  /  No Comments

The trinity of most important metrics (to me at least; for all I know yours involves lemurs) are: Quality Score […]

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