Mortgage industry improve PPC advertising, by removing it from the equation
Zillow, the popular real-estate site, started charging for mortgage lenders in 2009 and used a pay-per-lead system. At the time, […]
Read More →Facebook’s Groundbreaking Idea To Only Charge For Viewed Video Ads
On the heels of Facebook’s annoucement that they will now offer improved video tracking data, the Wall Street Journal reports […]
Read More →Google cross reporting to fix “leaky conversion” issue
During a livestream in April, Google said that they would be offering improved tracking capabilities, and it was just announced […]
Read More →Google Releases Best Practices Guide for Using Analytics With AdWords
Google made a new Best Practices Guide for taking data from Analytics and using it to improve your AdWords efforts […]
Read More →Google brings in store tracking capabilities to Adwords advertisers
Google announced that they have made improvements to the Estimated Total Conversion system they launched last year. As of right […]
Read More →Better conversion information from AdWords improves data tracking
The trinity of most important metrics (to me at least; for all I know yours involves lemurs) are: Quality Score […]
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