Facebook imitates Google; introduces Relevance Score

Facebook announced that they are rolling out Relevance Scores, available through Ad Reporting Tools and partnered APIs, starting this week. […]
Read More →Facebook to take on Craigslist – Again

Facebook has announced that they’re giving people in For Sale groups the ability create Sale posts. These posts allow users […]
Read More →Facebook still doesn’t know what people want to see in their news feed

According to an article on Medium, Facebook has currently got hundreds of people spending four hours per day going through […]
Read More →Facebook Conversion Lift tool shows that clicks don’t always matter

It’s not particularity surprising that Facebook would push the message that clicks aren’t the end all be all when it […]
Read More →Super Bowl XLIX Winners: Twitter and Facebook

Facebook Posts and Twitter Tweets; Final Stats According to CNET, Facebook is saying that 265 million posts, comments, and likes […]
Read More →Facebook mobile ads; great for Facebook, not so much for advertisers

On the face of it, Facebook mobile ads seem like a big success. Per Forbes, mobile ads represent two-thirds of […]
Read More →Why Facebook video still isn’t a perfect fit for advertisers

Fidji Simo, Director of Product at Facebook and leader of product teams in charge of video and advertising, may be […]
Read More →Facebook ad tracking gets better with Atlas

One of the biggest obstacles that online advertising platforms face is showing advertisers that the money they’re spending is actually […]
Read More →Facebook creates new video ad format & scores major deal with NFL

I’m going to come right out and admit to being a philistine. To me, football is 3 minutes of actual […]
Read More →Facebook’s answer to the App Store: The App Feed

As we’ve discussed before, Twitter, Facebook and Google are in a head to head war for mobile app install ad […]
Read More →Facebook challenges Google for video supremacy

Facebook is not only trying to beat YouTube at their own game, they seem to be doing a pretty good […]
Read More →Facebook drops Bing As Zuckerberg Sets The Stage To Create The Next Google

In a move so shocking that the change had been made “a while ago” and drew no one’s attention, Facebook […]
Read More →New bells and whistles added to Facebook’s mobile app ads

Facebook announced a variety of changes / updates to the way they will be handling mobile app ads on their […]
Read More →Grapevine: How Facebook undresses their users for millionaires

If you’re willing to pony up the advertising cash to Facebook, they’ll give you the red carpet treatment and access […]
Read More →Zuckerberg to challenge Linkedin with new service: “Facebook At Work”

Facebook, like just about every other social media platform, is looking for ways to expand, and according to the Financial […]
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