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Report: Ad fraud down in the uk, but so is viewability

In today’s news: Ad fraud drops in the UK, Twitter renews NFL deal and Mozilla creates an ad blocker
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Advertisers are paying about $1 billion for ads that are never seen due to mobile app fraud

Click fraud is something that has been going on for a while on computers, but a study from Forensiq indicates […]
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PPC Fraud: What it is and how to find it

According to this article from SearchEngine Land, in the middle of 2014, The Search Monitor discovered that a ring of fraudsters was […]
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