Google says: Don’t use full screen app install ads like we do
In today’s news: Google to nuke SERP of mobile sites using full screen ads, Snapchat charging for unseen ads and more…
Read More →Advertisers are paying about $1 billion for ads that are never seen due to mobile app fraud
Click fraud is something that has been going on for a while on computers, but a study from Forensiq indicates […]
Read More →Mobile ads are on the rise, will desktop advertising soon be completely irrelevant?
Just a few days ago I wrote about how mobile ad spending was about to outpace desktop ad spending and […]
Read More →Mobile Ad Spend Will Exceed Desktop Ad Spend By 2016
According to a recent study from eMarketer, by 2016, mobile ad spending is expected to exceed desktop ad spending and […]
Read More →Facebook: “We only count viewed impressions, not served impressions”
Facebook announced recently that they only count viewed impressions rather than served impressions. When an ad is served, it just […]
Read More →Facebook mobile ads; great for Facebook, not so much for advertisers
On the face of it, Facebook mobile ads seem like a big success. Per Forbes, mobile ads represent two-thirds of […]
Read More →Yahoo slated to increase mobile ad reach with Flurry
As we’ve talked about before, Yahoo’s Marissa Mayer is focused on increasing revenue through mobile ad dollars. Therefore, it’s no […]
Read More →Install ads are the future Google, Facebook & Twitter fight each other for
Josh Constine raised an interesting point on TechCrunch that app install ads (ads where the call to action leads to […]
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