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Google says: Don’t use full screen app install ads like we do

By   /  September 2, 2015  /  News  /  No Comments

In today’s news: Google to nuke SERP of mobile sites using full screen ads, Snapchat charging for unseen ads and more…

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No, mobile is not the solution for dealing with Ad Blockers

By   /  August 18, 2015  /  Opinion  /  No Comments

A recent article in AdWeek said that advertisers who were worried about Ad Blockers should just switch their attention to […]

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Is it the end for banner ads? LinkedIn and Yelp give display the ax.

By   /  August 6, 2015  /  Opinion  /  3 Comments

We wrote a few days ago about how Flash should go quietly into the night, but won’t. Somewhat related to […]

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Advertisers are paying about $1 billion for ads that are never seen due to mobile app fraud

By   /  July 30, 2015  /  Opinion  /  No Comments

Click fraud is something that has been going on for a while on computers, but a study from Forensiq indicates […]

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Mobile ads are on the rise, will desktop advertising soon be completely irrelevant?

By   /  April 7, 2015  /  Latest, Miscellaneous, Studies  /  2 Comments

Just a few days ago I wrote about how mobile ad spending was about to outpace desktop ad spending and […]

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Mobile Ad Spend Will Exceed Desktop Ad Spend By 2016

By   /  April 2, 2015  /  Latest, Miscellaneous, Studies  /  No Comments

According to a recent study from eMarketer, by 2016, mobile ad spending is expected to exceed desktop ad spending and […]

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Facebook: “We only count viewed impressions, not served impressions”

By   /  February 27, 2015  /  FaceBook, Latest  /  No Comments

Facebook announced recently that they only count viewed impressions rather than served impressions. When an ad is served, it just […]

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Facebook mobile ads; great for Facebook, not so much for advertisers

By   /  January 20, 2015  /  FaceBook, Latest  /  No Comments

On the face of it, Facebook mobile ads seem like a big success. Per Forbes, mobile ads represent two-thirds of […]

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Yahoo slated to increase mobile ad reach with Flurry

By   /  January 6, 2015  /  Latest, Yahoo  /  No Comments

As we’ve talked about before, Yahoo’s Marissa Mayer is focused on increasing revenue through mobile ad dollars. Therefore, it’s no […]

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Install ads are the future Google, Facebook & Twitter fight each other for

By   /  December 2, 2014  /  Latest  /  No Comments

Youtube App Install Ad

Josh Constine raised an interesting point on TechCrunch that app install ads (ads where the call to action leads to […]

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