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Digital Ad News Round-up for Weds. July 21st

By   /  July 22, 2015  /  News  /  No Comments

US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge Paid search growth dropped by nearly 10 percent […]

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Mortgage industry improve PPC advertising, by removing it from the equation

By   /  July 10, 2015  /  Innovations  /  No Comments

John Walsh

Zillow, the popular real-estate site, started charging for mortgage lenders in 2009 and used a pay-per-lead system. At the time, […]

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How Lyft and Uber are fighting for Paid Search supremacy

By   /  October 28, 2014  /  Pay Per Click, Startup  /  No Comments

Lyft and Uber are getting drawn into a heated battle over who is the supreme alternative to a cab company […]

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PPC Fraud: What it is and how to find it

By   /  October 14, 2014  /  Google  /  No Comments

According to this article from SearchEngine Land, in the middle of 2014, The Search Monitor discovered that a ring of fraudsters was […]

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More holiday tips from AdWords (oddly, “Panic” is not one of them)

By   /  October 13, 2014  /  Google, News  /  No Comments

Based on the information presented by Google on the AdWords blog, I’m astounded that holiday shoppers have any time to […]

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Take advantage of mobile PPC while it’s cheap

By   /  October 10, 2014  /  Google  /  1 Comment

I’ve endlessly mocked Google’s desperation to get people to start using mobile PPC ads, but they kinda have a point, […]

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Christmas is coming… Is your AdWords account ready?

By   /  October 8, 2014  /  Google, News  /  No Comments

My guess is that as with retailers, Google probably makes a huge chunk of their yearly income during the run […]

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