Digital Ad News Round-up for Weds. July 21st
US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge Paid search growth dropped by nearly 10 percent […]
Read More →Mortgage industry improve PPC advertising, by removing it from the equation
Zillow, the popular real-estate site, started charging for mortgage lenders in 2009 and used a pay-per-lead system. At the time, […]
Read More →How Lyft and Uber are fighting for Paid Search supremacy
Lyft and Uber are getting drawn into a heated battle over who is the supreme alternative to a cab company […]
Read More →PPC Fraud: What it is and how to find it
According to this article from SearchEngine Land, in the middle of 2014, The Search Monitor discovered that a ring of fraudsters was […]
Read More →More holiday tips from AdWords (oddly, “Panic” is not one of them)
Based on the information presented by Google on the AdWords blog, I’m astounded that holiday shoppers have any time to […]
Read More →Take advantage of mobile PPC while it’s cheap
I’ve endlessly mocked Google’s desperation to get people to start using mobile PPC ads, but they kinda have a point, […]
Read More →Christmas is coming… Is your AdWords account ready?
My guess is that as with retailers, Google probably makes a huge chunk of their yearly income during the run […]
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