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Could Twitter’s Project Lightning be the key to drawing in new users?

By   /  June 23, 2015  /  Innovations, Latest, Twitter  /  No Comments

I wrote not that long ago about what I think that Twitter should do to make the platform more attractive […]

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Some truth about what works in Twitter mobile ads

By   /  June 19, 2015  /  Latest, Studies, Twitter  /  No Comments

When I saw that Diginomica had done an article about Twitter testing how ads effect users subconsciously, I suspected it […]

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The good, the bad and the very surprising about Click Farms

By   /  June 18, 2015  /  Failures, Latest, Social Media  /  No Comments

According to the Business Dictionary, the bandwagon effect is defined as: A psychological theory where individuals will do something primarily […]

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Twitter announces “Installed app category targeting”

By   /  June 17, 2015  /  Innovations, Latest, Twitter  /  No Comments

Twitter has announced the cumbersomely named Installed App Category Targeting as well as new and improved tracking. The new tool […]

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Why Twitter Will Never Beat FaceBook

By   /  June 15, 2015  /  Failures, Latest, Opinion, Twitter  /  No Comments

If you haven’t heard that Dick Costolo has stepped down as head of Twitter and is temporarily being replaced by […]

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Twitter makes “amplify ads” user friendly to alleviate advertisers frustrations

By   /  June 2, 2015  /  Innovations, Latest, Twitter  /  No Comments

Twitter’s Amplify program is a popular-ish one, but it has a major drawback of being a bit convoluted, which meant […]

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Ad telling transgender people to kill themselves makes waves on Twitter

By   /  May 27, 2015  /  Failures, Latest, Twitter  /  No Comments

Twitter has been covering itself in glory lately. On the heels of having Promoted Tweets showing up in X-rated feeds, […]

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Major brands find promoted tweets appearing on adult profiles

By   /  May 12, 2015  /  Failures, Latest, Twitter  /  No Comments

AdWeek discovered that a number of advertisers, including Duane Reade, Gatorade, NBCUniversal and Nielsen Ratings had ads that showed up […]

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Google & Twitter join forces to improve ad tracking across the web

By   /  May 4, 2015  /  Innovations, Latest, Twitter  /  No Comments

Google has been watching Facebook slowly erode what was once nearly total control of online advertising, and in an effort […]

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Twitter invests in Swirl to serve you targeted ads while you shop at the mall

By   /  April 28, 2015  /  Innovations, Latest, Twitter  /  No Comments

Or the grocery store. Or anywhere you buy stuff. In-store push notifications (AKA in-store ads) is a bandwagon that a […]

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Twitter to shows ads in users’ profiles. Is there somewhere they won’t go?

By   /  April 6, 2015  /  Failures, Latest, News, Twitter  /  No Comments

According to information obtained by Re/code, Twitter is now testing putting ads in Twitter user’s profiles. To clarify, this the […]

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Twitter Blocks New Social Platform “Meerkat” But The Move Backfires

By   /  March 18, 2015  /  Latest, News, Social Media  /  No Comments

If you’re like me (old, unhip), your associations with meerkats are probably cute cuddly social animals that look like a […]

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Twitter announces conversion tracking enhancements

By   /  March 2, 2015  /  Latest, News, Twitter  /  No Comments

Twitter announced via a blog post that they have added improved conversion tracking tools for advertisers. The new tools are […]

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Oscars 2015: Tweets drop, Facebook rises and Google shows ads in real-time

By   /  February 26, 2015  /  FaceBook, Google, Latest, Twitter  /  No Comments

The Oscars and Twitter got beat up a bit this year. According to Business Insider, ratings dropped from 43.7 million […]

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Ex-Yahoo CEO, Ross Levinsohn, sparks rumor about Yahoo / Twitter merger

By   /  January 8, 2015  /  Latest, Twitter, Yahoo  /  No Comments

Ross Levinsohn, a former Yahoo CEO, made some waves in marketing and search circles when he proposed the idea of […]

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