It's easy to become technicians when we advertise on Google.
We learn how the technology works: match types, ad types, bidding options, extensions, quality score, optimization score, search terms, negatives... the list is endless.
A technician is a person with a practical understanding of technology.
Strategy gets lost in the process. The art of marketing gets dumbed down to a checklist. Little time is devoted to deeper needs. We forget to invest in learning how people work. The people we're trying to influence.
Marketing is the generous act of helping someone solve a problem.
Low performance in parts of the technology often stems from a misalignment of need and solution.
Let us help you improve your Google Ads Quality Scores, and in the process find the deepest hidden desires, dreams, emotions and hopes that drive your customers to action.
Technology changes constantly, people do not.
