Negative keyword tool.

Reduce wasted spend by adding negatives from low performing search terms and n-grams.

Low performing search terms

Search terms that are proven to waste budget should be excluded from triggering ads.

Negative Search Terms


Single words — in search terms or keywords — that are associated with low performance should be added as negatives.

Negative N-Grams

From new keywords

Keywords can be sent here from the new keywords area to be published as negatives.

Negatives added fro the new keywords tab

Try it free for 14 days

Built for small business owners, used by organizations of all sizes.