Negative keyword tool.

Reduce wasted spend by adding negatives from low performing search terms and n-grams.

Low performing search terms

Search terms that are proven to waste budget should be excluded from triggering ads.

Negative Search Terms

N-grams

Single words — in search terms or keywords — that are associated with low performance should be added as negatives.

Negative N-Grams

From new keywords

Keywords can be sent here from the new keywords area to be published as negatives.

Negatives added fro the new keywords tab
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