Ad Relevance What it is & how to get it "Above Average"

Ad Relevance in Google Ads is a metric that tells advertisers whether Google believes their ads are closely matched to the user's search queries.

Above Average

In order to get your Ad Relevance "above average, make sure every keyword is semantically matched to the ads it triggers. The wording must be similar enough for Google to make the connection. A quick fix is to put the keywords in your headlines, or use Dynamic Keyword Insertion.

Landing page relevance
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