Write better Google Ads, make more

As automation continues to take over, the only man or woman it will not overtake is the artist who can strike a chord deep in the unconscious that drives searchers to action.

Latest View All

Emotions vs Information Quiz #111

ETA vs FETA Quiz #110

"Get a Quote Today" vs "Everyday Low Prices" Quiz #109

"Call Today & Save $55" Quiz #108

How to write better ads View All

Gliding Through The Age Of Responsive Search Ads In tranquility

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Selflessness.
Giving searchers what they want instead of what you want to sell them.

The truth about…
Why Google is just not that into you.

Improve quality score View All

Peri propels client Google Ads account Quality Score close to 10/10. And how he did it!

Google employee spills the beans on Quality Score. And how it really works.

When it doesn’t click,
you still don’t know who I am
and what I want.

Quality Score Factors
Only historical CTR really matters

Increase conversion rate View All

“Your Life. Your Way.” Copy Quiz #75

“Love Energy Savings” Copy Quiz #73

“Business Electricity Suppliers” Copy Quiz #72

CTR vs CVR vs CPI vs CPC vs CPA Copy Quiz #71

Most popular posts View All

Google Killed Phrase Match The truth

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Selflessness.
Giving searchers what they want instead of what you want to sell them.

Google Ads Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.

On campaign management View All

How To Group Keywords For Google Ads. Prioritizing Search Intent

COVID VS SMB
One Agency’s Triumph Over The Corona Lockdowns (Interview)

Bleep.
The Things I Should Have Screamed At Myself Years Ago When I Started With Google Ads

Seeds.
Wacky Little Things I Learned In Gardening That Help Me Grow My PPC Campaigns.

Quizzes View All

Emotions vs Information Quiz #111

ETA vs FETA Quiz #110

“Get a Quote Today” vs “Everyday Low Prices” Quiz #109

“Call Today & Save $55” Quiz #108