About Tenscores → ← Blog Home Two Products vs Three Copy Quiz #102 "Affordable Rates" Copy Quiz #101 "Cheap Towing" vs "Towing on the Cheap" Copy Game #100 "Large Fleet Can Tow Everything" Copy Quiz #99 "24h Online Truck Repair" Copy Quiz #98 RSA vs (ETA + DKI) Copy Quiz #97 Brand vs DKI Quiz #96 Imperative Sentence vs Non-Imperative Copy Quiz #95 Mini ETA vs Fake ETA Quiz #94 Call To Action vs Benefits Quiz #93 Easy vs Simple Quiz #92 Display URL vs Headline Quiz #91 "Award Winning Customer Service" Copy Quiz #90 "Amazing Online Retrospectives" Copy Quiz #89 A Question vs A Call To Action Copy Quiz #88 Keyword Insertion vs Responsive Ad Copy Quiz #87 "Awesome Fun" vs "Exciting Fun" Copy Quiz #86 "Contribute & Save A Life" Copy Quiz #85 RSA vs ETA (CPI) Copy Quiz #84 3 Pins vs 1 Pin Quiz Copy #83 "World-Class" vs "Family-Owned" Copy Quiz #82 "Generate More Business" vs "Top Ranked" Copy Quiz #81 11 Headlines Against 3 Copy Quiz #80 RSA: Pinned vs Unpinned Copy Quiz #79 Expert Painters Copy Quiz #78 Selling "Motorcycles" vs "Motorcycle Accessories" Copy Quiz #77 "100s Of 5 Star Patient Reviews" Copy Quiz #76 "Your Life. Your Way." Copy Quiz #75 Headline or description? Copy Quiz #74 "Love Energy Savings" Copy Quiz #73 "Business Electricity Suppliers" Copy Quiz #72 CTR vs CVR vs CPI vs CPC vs CPA Copy Quiz #71 "Private Member Owned Club" Copy Quiz #70 Responsive Search Ads From Handicap To Mighty Advantage "Battery Storage" Copy Quiz #69 "The Best Office Gaming Chair" vs "Best Office Gaming Chairs" Copy Quiz #68 "Funeral Live Streaming" Copy Quiz #67 "Bring Walls To Life" Copy Quiz #66 3 in 1 Copy Quiz #65 Acronym vs Fully Spelled Copy Quiz #64 "Ill Health Retirement Advice" Copy Quiz #63 "Erectile Dysfunction Experts" vs "Spontaneous Love Life" Copy Quiz #62 "Save a Life Today" Copy Quiz #61 "Do You Smell Sewer Odor?" Copy Quiz #60 "Let Us Help You Get Justice" Copy Quiz #59 Being a leader in your field of business Copy Quiz #58 Brand as first word vs keyword. Copy Quiz #57 "Loved by Fortune 500 Companies" vs "Send Gifts and Vouchers Online" Copy Quiz #56 Three Headlines vs Two Headlines Copy Quiz #55 "Sale Widest Range" vs "Sale Best Prices" Copy Quiz #54 "Are you up for a Challenge?" Copy Quiz #53 "AVE is nonsense.
You know it" Copy Quiz #52 "#1" and "Rated #1" in the same headline Copy Quiz #51 "Sale Now" vs "For Sale" Copy Quiz #50 "Easy" vs "Affordable" Employee Awards Program Copy Quiz #49 "A Great Summer Day Trip" Copy Quiz #48 "Trusted by 100k+ Clients" Copy Quiz #47 Affordability vs 5 Star Rating, What Wins? Copy Quiz #46 Corporate Name vs Brand Tagline Copy Quiz #45 Double Conversion Rate, Double CPI, Half CPA Copy Quiz #44 "Best Luxury" vs "Secluded Luxury" Copy Quiz #43 Call To Action vs Brand Description Copy Quiz #42 "High End" vs "Top Brands" Copy Quiz #41 A 3-letter difference. A 52% increase in CTR. Copy Quiz #40 "Top Rated" vs "Free Consultation" Copy Quiz #39 Ad Copy To Track A Fleet Of Trucks Copy Quiz #38 An "If condition" in a Google Ad. Does it win? Copy Quiz #37 What makes a pet
owner click? Copy Quiz #36 What's in the air? Copy Quiz #35 "Power" vs "Tech" Copy Quiz #34 Luxury fruits Copy Quiz #33 Innovative Copy Quiz #32 It's delicious! Copy Quiz #31 Keywords vs Benefits Copy Quiz #30 Google Killed Phrase Match The truth "The Best" Copy Quiz #29 Dynamic Keyword Insertion Returns Copy Quiz #28 Click-Through-Rate vs Conversion Rate Copy Quiz #27 Peri propels client Google Ads account Quality Score close to 10/10. And how he did it!Google employee spills the beans on Quality Score. And how it really works."Local Drain Repair" vs "Get Drain Repair" Copy Quiz #26 "Most Dependable On The Planet" Copy Quiz #25 "Mastering" vs "Dominating" Copy Quiz #24 "Your Bachelor Degree" Copy Quiz #23 "Free Brand Assessment" Copy Quiz #22 It's amazing! Copy Quiz #21 "Easy To Use" vs "No Lock-In Contracts" Copy Quiz #20 "Voted #1" vs just "#1" Copy Quiz #19 Do description lines matter? Copy Quiz #18 "Award Winning" vs "Premier Partner"Copy Quiz #17 You sell it, we ship it.Copy Quiz #16 "Set up a" vs "Set Up My" Copy Quiz #15 Outdoor Cushions Copy Quiz #14 Brand vs Keyword Copy Quiz #13 "Order Online" vs "Buy Online" Copy Quiz #12 Environment vs buildings Copy Quiz #11 Location or no location? Copy Quiz #10 Switching Headlines Copy Quiz #9 Doubling Down On The Target Keyword In The Headline Copy Quiz #8 "Yours" truly returns. Copy Quiz #7 David vs Goliath Copy Quiz #6 Rich ad, poor ad.Copy Quiz #5 Does Dynamic Keyword Insertion Improve Google Ad CTR? Copy Quiz #4 A less obvious experiment.Copy Quiz #3 Give me "your" word.Copy Quiz #2 Keyword in headline vs no keyword in headline.Copy Quiz #1 COVID VS SMB
One Agency's Triumph Over The Corona Lockdowns (Interview)Bleep.
The Things I Should Have Screamed At Myself Years Ago When I Started With Google Ads Seeds.
Wacky Little Things I Learned In Gardening That Help Me Grow My PPC Campaigns.Suspended.
200,000 Reasons Not To Rely On Google Ads For All Your Traffic.Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.Selflessness.
Giving searchers what they want instead of what you want to sell them.The truth about...
Why Google is just not that into you.Google Ads Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.Keywords.
Treat them like ~~slaves~~ employees. If they are not working, fire them.Google Ads Testing. Manage your Google Ads account like your name is Thomas Edison.Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.When it doesn't click,
you still don't know who I am
and what I want.Quality Score Factors
Only historical CTR really matters Impact Of High Quality Score
Same keyword, same landing page, 5 times more conversions.AdWords Campaigns
My favourite four.Adwords Tools
3 free awesome AdWords tools you've probably never heard 0f.Google Ad Copy Templates 14 ad templates guaranteed to increase Google Ads CTR Small Steps, Big Results
How focusing on one Google Ads metric at a time pays off.Targeting
2 unusual ways to increase
CTR and Quality Score. Quality From Start To Finish Learn how to get, keep and start campaigns with high Quality Scores.Google Ads Sales Funnel The Disco Dance Search Engine Land
Interview With Tenscores Co-Founder

Write better Google Ads, make more

As automation continues to take over, the only man or woman it will not overtake is the artist who can strike a chord deep in the unconscious that drives searchers to action.

Latest View All

Two Products vs Three Copy Quiz #102

"Affordable Rates" Copy Quiz #101

"Cheap Towing" vs "Towing on the Cheap" Copy Game #100

"Large Fleet Can Tow Everything" Copy Quiz #99

How to write better ads View All

Responsive Search Ads From Handicap To Mighty Advantage

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Selflessness.
Giving searchers what they want instead of what you want to sell them.

The truth about…
Why Google is just not that into you.

Improve quality score View All

Peri propels client Google Ads account Quality Score close to 10/10. And how he did it!

Google employee spills the beans on Quality Score. And how it really works.

When it doesn’t click,
you still don’t know who I am
and what I want.

Quality Score Factors
Only historical CTR really matters

Increase conversion rate View All

“Your Life. Your Way.” Copy Quiz #75

“Love Energy Savings” Copy Quiz #73

“Business Electricity Suppliers” Copy Quiz #72

CTR vs CVR vs CPI vs CPC vs CPA Copy Quiz #71

Most popular posts View All

Google Killed Phrase Match The truth

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Selflessness.
Giving searchers what they want instead of what you want to sell them.

Google Ads Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.

On campaign management View All

COVID VS SMB
One Agency’s Triumph Over The Corona Lockdowns (Interview)

Bleep.
The Things I Should Have Screamed At Myself Years Ago When I Started With Google Ads

Seeds.
Wacky Little Things I Learned In Gardening That Help Me Grow My PPC Campaigns.

Suspended.
200,000 Reasons Not To Rely On Google Ads For All Your Traffic.

Quizzes View All

Two Products vs Three Copy Quiz #102

“Affordable Rates” Copy Quiz #101

“Cheap Towing” vs “Towing on the Cheap” Copy Game #100

“Large Fleet Can Tow Everything” Copy Quiz #99