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Switching Headlines
Which ad won #9 Advanced Doubling Down On The Target Keyword In The Headline
Which ad won #8 Advanced "Yours" truly returns.
Which ad won #7 Advanced David vs Goliath
Which ad won #6Advanced Rich ad, poor ad.
Which ad won #5 Advanced Does Dynamic Keyword Insertion Improve Ad CTR?
Which ad won #4Advanced A less obvious experiment.
Which ad won #3Advanced Give me "your" word.
Which ad won #2 Advanced Keyword in headline vs no keyword in headline.
Which ad won #1Advanced COVID VS SMB
One Agency's Triumph Over The Corona Lockdowns (Interview)Advanced Bleep.
The Things I Should Have Screamed At Myself Years Ago When I Started With Google AdsBeginner Seeds.
Wacky Little Things I Learned In Gardening That Help Me Grow My PPC Campaigns.Beginner Suspended.
How Google Bans Legitimate Advertisers For Illegitimate Reasons.Beginner Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.Advanced Selflessness.
Giving searchers what they want instead of what you want to sell them.Advanced The truth about...
Why Google is just not that into you.Advanced Google Ads Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.Beginner Keywords.
Treat them like ~~slaves~~ employees. If they are not working, fire them.Advanced Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.Advanced Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.Beginner When it doesn't click,
you still don't know who I am
and what I want.Advanced Quality Score Factors
Only historical CTR really mattersBeginner Impact Of High Quality Score
Same keyword, same landing page, 5 times more conversions.Beginner AdWords Campaigns
My favourite four.Beginner Adwords Tools
3 free awesome AdWords tools you've probably never heard 0f.Beginner Adwords Ads
14 ad templates guaranteed to boost
your Google AdWords CTRs.Beginner Small Steps, Big Results
How focusing on one AdWords metric at a time pays off.Beginner Targeting
2 unusual ways to increase
CTR and Quality Score. Beginner Beginner's Guide To Quality Score
How To Get, Keep And Start Campaigns With High Quality ScoresBeginnerAdwords Sales Funnel
The Disco DanceBeginner Search Engine Land
Interview With Tenscores Co-FounderAdvanced

Make of your Google Ads.

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Switching Headlines
Which ad won #9

Doubling Down On The Target Keyword In The Headline
Which ad won #8

“Yours” truly returns.
Which ad won #7

David vs Goliath
Which ad won #6

Rich ad, poor ad.
Which ad won #5

Does Dynamic Keyword Insertion Improve Ad CTR?
Which ad won #4

A less obvious experiment.
Which ad won #3

Give me “your” word.
Which ad won #2

Keyword in headline vs no keyword in headline.
Which ad won #1

COVID VS SMB
One Agency’s Triumph Over The Corona Lockdowns (Interview)

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.

Selflessness.
Giving searchers what they want instead of what you want to sell them.

The truth about…
Why Google is just not that into you.

Keywords.
Treat them like ~~slaves~~ employees. If they are not working, fire them.

Adwords Testing.
Manage your AdWords account like your name is Thomas Edison.

When it doesn’t click,
you still don’t know who I am
and what I want.

Search Engine Land
Interview With Tenscores Co-Founder

Switching Headlines
Which ad won #9

Doubling Down On The Target Keyword In The Headline
Which ad won #8

“Yours” truly returns.
Which ad won #7

COVID VS SMB
One Agency’s Triumph Over The Corona Lockdowns (Interview)

Bleep.
The Things I Should Have Screamed At Myself Years Ago When I Started With Google Ads

Seeds.
Wacky Little Things I Learned In Gardening That Help Me Grow My PPC Campaigns.

Suspended.
How Google Bans Legitimate Advertisers For Illegitimate Reasons.

Google Ads Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.

Lifted by a feather.
How 3 baby steps boosted our landing page conversion rate from 19% to 39%.

Quality Score Factors
Only historical CTR really matters

Impact Of High Quality Score
Same keyword, same landing page, 5 times more conversions.

AdWords Campaigns
My favourite four.

Adwords Tools
3 free awesome AdWords tools you’ve probably never heard 0f.

Adwords Ads
14 ad templates guaranteed to boost
your Google AdWords CTRs.

Small Steps, Big Results
How focusing on one AdWords metric at a time pays off.

Targeting
2 unusual ways to increase
CTR and Quality Score.

Beginner’s Guide To Quality Score
How To Get, Keep And Start Campaigns With High Quality Scores

Adwords Sales Funnel
The Disco Dance

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