Pinned Headline vs Pinned Keyword Insertion Quiz #112

Apple BergoniaBy Apple Bergonia
These ads were targeting people searching for “office hoteling software” & “desk hoteling software”. They were kindly provided by Adir from Duve. Only the first headline is different between the two versions.
The Stellaris

The year is 2050. The city is New York.

The unhappy man is Ethan.

Ethan owns The Stellaris.

A futuristic hotel he dreamed into reality.

A sleek architecture shimmering with holographic projections, captivating the eyes of passersby.

However, beneath its dazzling exterior, discontent brews among dissatisfied customers.

Ethan keeps receiving complaints from disillusioned guests. Their once-bright smiles fading, replaced by furrowed brows and frustrated sighs.

His dream hotel will go out of business if this continues. He needs a solution fast, starting with a new “hoteling software”.

Is it the DKI’s?


Which ad won his attention?

Find the Google ad that has a double click-through-rate, from 5.2% to 10.1%!

The correct answer is revealed after you vote.

Apple Bergonia

About Apple Bergonia

I get it wrong most of the time too! :D
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