By Apple Bergonia
This one doesn’t beat around the bush.
What’s AVE?
AVE stands for Advertising Value Equivalency, which is a metric that PR firms use to attempt at justifying media coverage from their work, by comparing it to an equivalent in media ad spend and revenue.
What was the right approach?
Find the ad responsible for a double increase in CTR and a 6x increase in CVR.
This ad test was kindly provided by Gary of CoverageBook and AnswerThePublic.
