Headlines On A Leash Quiz #122

What’s a “Self-Directed IRA”?

A “Self-Directed Individual Retirement Account” (SDIRA) is a type of retirement account that allows the account holder to invest in a broader range of assets beyond traditional stocks, bonds, and mutual funds. Unlike standard IRAs, which are typically limited to conventional investment options, a self-directed IRA gives the account owner greater control and flexibility to invest in alternative assets such as real estate, private equity, precious metals, cryptocurrencies, private company stock, and tax liens.

Notes:

• This was a brand ad group, so it’s not hard to guess the keywords.
• The 2 ads only share one headline in common “Madison Trust Company”
• Version B not only had different headlines, but they were pinned to positions where their combinations would always read naturally.

Next:

• Put yourself in the shoes of someone who already knows the “Madison Trust Company” and find the RSA ad that would create the most attractive combinations.

Picture yourself looking for a retirement account. You’re not that far…